(Fundação de Ensino Octávio Bastos, 2022-11-30) SOUZA, Fátima Carvalho de; SILVA, Francisco Jesus G. da; FERRACINI, Juliana Ap. Elidio; SILVA, Luis Carlos Moreira da; PANCINE, Luiz Fernando; DOVAL, Danilo Morais
The choice for Natura was due to the company's prominence, being one of the most innovative in Brazil, in addition to having environmental responsibility, as we will show a little of the company's history from its foundation to the present day. We will try to show how the company uses accounting information to help its decisions to improve its performance in the globalized market.