Administração 2020.1

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Author: search.filters.author.CARVALHO FILHO, Gilberto Peixoto deSubject: search.filters.subject.(ABINPET)

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    Elaboração de Diagnóstico de Marketing: Agro Avenida
    (UNIFEOB, 2022-10-06) BRUN, Cristiane; EVARISTO, Daniel; SOUZA, Franciele; GOMES, João Pedro; OLIVEIRA, Wellington; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    With the high competitiveness experienced by companies in the current economic scenario and given the difficulties of undertaking, it is essential to identify the target audience, know the market in which it operates and define where the company wants to go. Thus, managers need reliable information on the reality of the market to assertive decision making in order to achieve the defined objectives. For that, it is It is essential for organizations that aim for success to carry out a strategic diagnosis. O will help managers in the management process and decision making, allowing a holistic view of the company's reality.