Administração 2020.1

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Author: search.filters.author.BATISTA, Dirceu FernandesSubject: search.filters.subject.CIENCIAS SOCIAIS APLICADAS

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Now showing 1 - 10 of 12
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    Elaboração de Diagnóstico de Marketing: Do Meu Tamanho
    (UNIFEOB, 2022-10-07) SOUSA, Mariana da Silva de; AGUIAR, Beatriz Lorena de Assis; GONÇALVES, Giovanna Lima; CAMARGO, Pedro Santos; LOPES, Thaís; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This integrated project was developed with the aim of applying the knowledge of marketing acquired during the semester in a company, in this case we opted for the creation of an e-commerce, that is, an electronic or virtual commerce store, whose main objective is to consists of selling women's clothing in Plus Size. the project development arose due to the need that women who wear clothes in larger sizes find difficulties to find clothes of your size, taste and price. With the lack of this segment in the market, the organization saw a business opportunity and chose to a digital platform, to reach this audience more efficiently.
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    Elaboração de Diagnóstico de Marketing: Medfast
    (UNIFEOB, 2022-10-07) SILVA, Fernando Candido da; ALVES, Isabelle Maria da Costa; PEREGRINO, Larissa Paula; VALENTE, Vinícius de Brito; MANZANO, Yanka Tavares; ANDRADE, Yohanna Karoline Costa; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This interdisciplinary project aims to present in detail all the marketing plan developed at MedFast, from its creation to the application completion. Regarding the strategic elaboration of a company, thinking the way in which your product and/or service will be sold is of paramount importance to the success of the enterprise, since marketing is not just about advertising, as most people think, but it is also the square where the product/service will be incorporated; the price that will be charged, taking into account its cost and competitors; and the features that will differentiate your product/service of the other companies.
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    Elaboração de Diagnóstico de Marketing: Miami Ber
    (UNIFEOB, 2022-10-07) MORAIS, Caroline de; CABRAL, Maria Graziela Rodrigues; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    In this integrated project we will use as content the company where we created the Miami Ber, an American-style bar adapted in a container, which will have several environments outside to better serve our customer, relaxed environments with beanbags and lights, and a social environment with tables, chairs and the bar itself, and another totally for socializing with a dance floor and sofas for group gatherings. our work is based on our materials as we will do a deep market research to study our strengths and weaknesses, analyze our audiences and market in a more detailed, such as the best suppliers and competitors. We will be able to work on our product, improving it and looking for the best ways to present it, focusing on its core benefits, basic and expanded product, so we decide if our product will be a consumer product or an organizational product so we can see which is the best to suit our company, and thus bringing the appropriate attribution to our product.
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    Elaboração de Diagnóstico de Marketing: Aplicativo B.F.F - Beer, Friends and Foods
    (UNIFEOB, 2022-10-07) GONÇALVES, Bruno Marcel Ribeiro; MUNIZ, Gabriele de Souza; LIMA, Paula Venâncio de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This project has as objective the elaboration of the diagnosis of Marketing of the company Lima & Gonçalves LTDA, which is responsible for the development of the B.F.F app - Beer, Friends and Foods. The group chose this company because as they were already familiar with it for account of the development of a business plan in the 3rd module of the course, they wanted to delve into its Marketing strategies. Within this semester, they had the understanding that Marketing not only is related to Propaganda and Publicity but involves an entire market study in order to understand the target audience and serve it in the best possible way. With the discipline of Marketing of Services and Retail, taught by professor Elaina Cristina Paina Venâncio, we can learn more about services and retail, not only in the concept but how to apply the best service aiming at customer satisfaction client.
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    Elaboração de Diagnóstico de Marketing: Elegance Boutique
    (UNIFEOB, 2022-10-07) REZENDE, Andriel de Oliveira; COSTA, Maria Elisa Alves da; SILVA, Marisa Graziela da; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    When we know the content of the Interdisciplinary plan, knowing in depth the marketing a firm, so we research a flashy company to diagnose and we chose Boutique Elegance. We sought to analyze all types of goods, how they are organized, by who is most sought after, how the owners relate to the clientele, values, and the way sales are made to customers. First, we seek to know about the microenvironment is microenvironment of this store, knowing the internal aspects about the providers, employees, providers service (advertising agencies, transport) branches. And external aspects, such as the general clientele, cultural, political, technological transitions and profits. The second step was to analyze product, values, place and promotion (discounts), more known as 4Ps, this way we will understand how this company delivers its goods to the market, analyzing the target audience.
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    Diagnóstico de Marketing: Delivery Supermercado
    (UNIFEOB, 2022-10-07) BOLDRIN, Douglas Henrique; OLIVEIRA, Guilherme Mariano de; IMAFUKU, Leonardo Correa; MOURÃO, Natan Peixoto Pereira; POZZER, Valter Gustavo Massaro; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    Our project consists in the dissemination of an application that allows the consumer make their purchases in a supermarket in São João da boa vista without leaving the comfort of your home. Because it is an innovative idea that is not yet implanted in the market, we decided to study in depth the possibilities to know if it is something that would have the approval of the public. We will study the strategies of the product and service, analyzing the market in which we are located, we will make a of price taking the competition as a base, we will analyze in depth the channels of communication seeking mechanisms to reach the customer in the best way and we will aim, mainly, in the development of the website and social network of the application.
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    Elaboração de Diagnóstico de Marketing: Na Medida Certa
    (UNIFEOB, 2022-10-07) FOSTINONI, Brenda Ramiro; MARQUES, João César Fontes; MACHADO, Sarah Valente; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    We currently live in a phase of inclusion and diversity, whether in size, color, hair type, race and many other things. We can see an increase significant presence in plus size stores, dedicated to the sale of well-sized clothes. bigger. On the other hand, we do not see this same increase in stores focused on people smaller sizes for thinner people. It's this blur of interest from stores to specialize in smaller sizes that we are going to explore. “Na Medida Certa” is an e-commerce that works only with clothes of much smaller sizes (S and PP), which acts as an intermediary between the stores and the customers, providing a greater variety of clothing, with style and practicality, to value the vanity of thin and slender women.
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    Elaboração de Diagnóstico de Marketing: Follow Makeup
    (UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.
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    Elaboração de Diagnóstico de Marketing: Let'd Go Action
    (UNIFEOB, 2022-10-07) GORKOS, Anna Maria Pastorio; PAIVA, Gabriel Reis Vieira Fernandes de; ANSELMO, Josiane Cristina; OLIVEIRA, Priscila de Fatima Buzatto; ANGELINI, Rafaela C. S.; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    Let's Go Action, the company chosen to develop this process, was created by the group members in the third module, the reason for the choice is that we are the entrepreneurs and this avoids copyright problems, but the main objective is that as it is a created company we were able to acquire a better experience and better learning. This project was designed with the aim of learning all the parts of a company within its work environment, whether external or internal, and thus understand the importance of each area and the role of consumers.
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    Elaboração de Diagnóstico de Marketing: Agro Avenida
    (UNIFEOB, 2022-10-06) BRUN, Cristiane; EVARISTO, Daniel; SOUZA, Franciele; GOMES, João Pedro; OLIVEIRA, Wellington; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    With the high competitiveness experienced by companies in the current economic scenario and given the difficulties of undertaking, it is essential to identify the target audience, know the market in which it operates and define where the company wants to go. Thus, managers need reliable information on the reality of the market to assertive decision making in order to achieve the defined objectives. For that, it is It is essential for organizations that aim for success to carry out a strategic diagnosis. O will help managers in the management process and decision making, allowing a holistic view of the company's reality.