Administração 2020.1

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    Elaboração de Diagnóstico de Marketing: Follow Makeup
    (UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.