Administração 2020.1

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    Elaboração de Diagnóstico de Marketing: Medfast
    (UNIFEOB, 2022-10-07) SILVA, Fernando Candido da; ALVES, Isabelle Maria da Costa; PEREGRINO, Larissa Paula; VALENTE, Vinícius de Brito; MANZANO, Yanka Tavares; ANDRADE, Yohanna Karoline Costa; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This interdisciplinary project aims to present in detail all the marketing plan developed at MedFast, from its creation to the application completion. Regarding the strategic elaboration of a company, thinking the way in which your product and/or service will be sold is of paramount importance to the success of the enterprise, since marketing is not just about advertising, as most people think, but it is also the square where the product/service will be incorporated; the price that will be charged, taking into account its cost and competitors; and the features that will differentiate your product/service of the other companies.