Processos Gerenciais 3º Trimestre 2021-3

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    ESTRATÉGIA EM LOGÍSTICA: NATURA COSMÉTICOS S.A.
    (UNIFEOB, 2021-09-01) SASSARÃO, Josiane Maria Janizeli; VENÂNCIO, Elaina Cristina Paina; MARCONDES, Renata Elizabeth de Alencar,
    This work aims to carry out an analysis of the strategy in logistics used by the company Natura Cosméticos S.A and its impacts in relation to the final product cost. According to Martins (2002, p. 14), business logistics is a process of “Efficient and effective planning, implementation and control of the flow and storage of goods, services and related information from the point of origin to the point of consumption in order to meet customer needs.
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    ESTRATÉGIA EM LOGÍSTICA: NATURA COSMÉTICOS S.A.
    (UNIFEOB, 2021-09-01) SOUZA, Fernanda Rodrigues Bizigatti de; SASSARÃO, Josiane Maria Janizeli; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; VENÃNCIO, Elaina Cristina Paína,; MARCONDES, Renata Elizabeth de Alencar
    The perfumery and cosmetics sector is among the fastest growing in Brazil in sales volume, ensuring a privileged position among the top ten retail sectors of 2010 (BRAZILIAN INSTITUTE OF GEOGRAPHY AND STATISTICS, 2010). The leading company in this sector, Natura Cosméticos S/A, operates in the national market for cosmetics, fragrances, personal hygiene and is present in seven Latin American countries and France. The company conquered in 2009 the mark of most of one million consultants, which boosted participation in the market and increased the number of consumers served (NATURA, 2009).