Browsing by Author "ZINGRA, Érica"

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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) MARTINS, Gabriel Relvas; SEBASTIÃO, Heloisa Barbosa; ZINGRA, Érica; SILVA, Marcelo Alexandre Correia da
    This project was made in order to analyze the company Natura according to the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To remain competitive in the market, companies must use strategies and tools that strengthen their brands and ensure their permanence in the taste of consumers. Therefore, Scenario Analysis and Marketing Planning together with the Management of the Marketing Composite becomes essential for the companies' success.