Browsing by Author "Venancio, Elaina Cristina Paina"

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ANÁLISE DE LOGÍSTICA E PRODUÇÃO DA EMPRESA AREZZO INDÚSTRIA E COMÉRCIO S/A
(Fundação de Ensino Octávio Bastos, 2017-11-30) Brozulato, Amanda Colpani; Honório, Kevin; Silva, Rafael Parente Herval da; Almeida Filho, Celso Antunes de; Venancio, Elaina Cristina Paina; Carvalho Filho, Gilberto Peixoto de; Marcondes, Renata E. de Alencar; Nogueira, Thiago
The main purpose of this paper is a case study of Arezzo Industria e Comercio S / A registered at CNPJ: 07.900.208 / 0077-04. This activity complements Module 08 of the Administration - Logistics Management course and its main objective is the construction of an improvement project in the aforementioned company. Remembering that the module has as its main feature the teaching of process management, a method widely used in the corporate and industrial environment of the footwear and related industry.
AZEITE DE OLIVA
(Fundação de Ensino Octávio Bastos, 2017-06-30) Wincler, Ana Carolina dos Santos; Silva, Naiara Inácio da; Rodrigues, Gustavo; Caula, Lucélia Soares; Ribeiro, William; Venancio, Elaina Cristina Paina; Marcondes, Renata E. de Alencar; Almeida Filho, Celso Antunes; Nogueira, Thiago; Carvalho Filho, Gilberto Peixoto de
The work aims to make an analysis of the company Fazenda São Miguel Arcanjo, and this analysis focused on the process management of a company product. In this case the product analyzed will be olive oil, and after this analysis the elaboration of an improvement plan will be elaborated in order to improve the organization's processes and bring as a result a better productivity and potentialization of process effectiveness.
Cadeia de Suprimentos
(Fundação de Ensino Octávio Bastos, 2019-11-30) Silva, Leticia; Guimarães, Anderson; França, Valter; Venancio, Elaina Cristina Paina
In the face of increasing competitiveness, companies that sell products in the traditional way, or over the internet, are unable to obtain an advantage over their competitors without the implementation of high performance logistics networks. Logistics is in charge of improving the profitability level of distribution, through planning, organization and control of transport and storage activities, facilitating the flow of materials (CH ING, 2001). The same author highlights, as the objective of logistics, the delivery of products, or services, to the buyer at the correct time and time, at the lowest possible cost and under predetermined conditions.
DELPHI AUTOMOTIVE SYSTEMS DO BRASIL LTDA
(Fundação de Ensino Octávio Bastos, 2019-06-30) Gomes, Angeliani Evaristo; Paduanelli, Carla Cristina; Caetano, Eliana; Braz, Jéssica Ap. Porfírio; Januário, Thaís Ariane; Venancio, Elaina Cristina Paina; Carvalho Filho, Gilberto Peixoto de; Nogueira, Thiago; Almeida Filho, Celso Antunes de; Marcondes, Renata E. de Alencar
This project aims to carry out the logistics and process analysis of Delphi Automotive Systems do Brasil Ltda Company, which was chosen because it is a world renowned company and has a large hierarchical structure in its manufacturing scope. The project consists of applying the tool CYCLE PDCA, for managing the process improvement of the final product packaging, to execute it in order to reduce costs, increase profits and increase customer satisfaction. This analysis has as its main objective to verify if it is a viable business, that is, if it will have a profitable return for the company, since there will be no more costs with packaging.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Marques, Cananda Maria David; Combi, Franciele; Martins, Heloisa da Silva; Moreira, Paulo Augusto Américo; Guimarães, Thiago Elias Paulino; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
The integrated project aims to integrate all the content that was obtained during the classes, either through the educators or the material, and extract the marketing content and its derivatives from the company, analyze, contextualize, thus reaching the final goal.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Julio, Anderson de Almeida; Dias, Bhrayann da Silva; Pereira, Marcela Alves; Rodrigues, Matheus Celestino; Morgado, Oscar dos Santos Marcelino; Cavalari, Otavio Henrique Miguel; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
Due to the difficulties in the last company chosen by us, we decided to make about a company widespread in Brazil and worldwide, ADIDAS. Our goal is to develop the skills of each discipline and unite them for the ultimate goal of presenting detailed work on the company.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Gusmão, Ana Carolina Lemes; Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Silva, Marcelo A. C. da; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
This work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Elias, Israel de Oliveira; Santos, Lucas José dos; Vaneti, Lucas Scherma; Martins, Mariana Gomes; Cláudio, Marília Gabriela Aparecida; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
The present interdisciplinary project refers to the Uber company and aims to perform a description and analysis of the micro and macro environment in which the company operates, its positioning and strategies used to stay on top of the market in which it operates and to apply in a practical way all knowledge gained in the classroom in this Module. The process of choosing this company was because it is on the rise in the market and has innovated in the way people can move within cities, making it a pioneer in the environment in which it operates. Uber is an electronic technology and services company that operates in the passenger transportation business through an application made available to its users and collaborating drivers.
DIAGNÓSTICO DE MARKETING DA COCA-COLA
(Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).
DIAGNÓSTICO DE MARKETING DA NETFLIX
(Fundação de Ensino Octávio Bastos, 2017-11-30) Draib, Bruno de Oliveira; Silva, Bruno Seixas da; Aliende, Elisa Ramos; Contini, Everton Batista; Nunes, Heloíse Viviurka; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick Jacoboski; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
The company selected was Netflix, which today is the largest provider of streaming video services in the world. His choice was due to the fact that today, his marketing sector is one of the best in the Brazilian market and in the world. Its strategies are considered innovative, and its production creates original content, always knowing what your consumer is looking for in your service, as well as their interaction on social networks and strategies used to attract new customers. Through this paper we will present a little of what Netflix is, what its strategies are, and why it has become a worldwide phenomenon. Not only for their service, but for their interaction and respect for the public.
DOCES MINDY
(Fundação de Ensino Octávio Bastos, 2017-11-30) Masteguin, Bruna; Garcia, Luis; Alonso, Thiago; Almeida Filho, Celso Antunes de; Venancio, Elaina Cristina Paina; Carvalho Filho, Gilberto Peixoto de; Marcondes, Renata E. de Alencar; Nogueira, Thiago
This interdisciplinary project aims to practice in practice the theories developed in the classroom in the Business Administration course, 8th module - Logistics of the Octavio Bastos University Teaching Center. To support and pursue the activities, we chose the company Candy Mindy, a manufacturer of sweets and confectionery with peanuts, located in the city of Aguai, São Paulo. In order to make the applicability of the concepts effective, we made a technical visit to outline which plans could be made feasible for the company in Logistics and its correlates, which will be described throughout this project.
Dudalina
(Fundação de Ensino Octávio Bastos, 2019-06-30) Almeida, Cesar; Sales, Graziela; Faria, Jeferson; Paiva, Larissa; Trioni, Natália; Almeida Filho, Celso Antunes de; Fortes, Antonio Donizeti; Venancio, Elaina Cristina Paina; Carvalho Filho, Gilberto Peixoto de; Nogueira, Thiago
The goal of this interdisciplinary project is to highlight integrated logistics processes by analyzing processes including supply chain structure, marketing mix, training, personal development, strategic cost management and financial analysis. Based on the study of these tools make the market analysis of the company to highlight and diagnose possible failures and assist in decision making at managerial and strategic level.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Ernesto, Carla Daniele de Gouveia; Silva, Renata Cristina da; Zaneratto, Paulo Henrique; Martins, Valeska; Oliveira, Kálita Rodrigues; Silva, Marcelo Alexandre Correa da; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Luciano, André Luís Nogueira; Poiatti, Caique Fernando; Betti, Mauricio Mapelli; Silva, Raul Tavares da; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
In this module the main focus of the project was to elaborate a marketing diagnosis of Nova Sylcar company, analyzing how the company and its brand is seen by the public. With this project it was possible to analyze the scope of the brand, pointing out its strengths and weaknesses, and thus we analyze its power in relation to competitors. Its mission, vision and values were also detailed and we observed its positioning in digital media (Web), enabling the group to point out the company's positive, negative and improvement points for future brand expansion.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
This Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
Our project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Silva, Beatriz dos Santos da; Jorge, Larissa Semenzato; Borges, Letícia Parussulo; Esposito, Nadia Vanessa Guido; Ruy, Pedro Sandoval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market. It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Dearo, Helen Francisca Fontes; Soares, Joyce Pires; Talamoni, Larissa Aparecida; Yamaguchi, Thalles Naoshi Scapim; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
The company chosen by the group to present the interdisciplinary project is Samsung Eletrônica Amazônia LTDA. The decision factor that influenced the process of choosing the company is the steady growth in the world market, the variety in the segments and the range of its products.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
Companies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Alves, Cláudia Barbosa de Jesus; Daud, Tatiana Helena; Ferraz, Vanessa Franco; Silva, Marcelo Alexandre Correia da; Mardonado, Erick Jacoboski; Forlin, Carina; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
This Interdisciplinary Project has as its theme the “Development in a Marketing Plan”, which was elaborated throughout this semester, so that it was up to us students of the 5th Administration module to choose a company to elaborate a marketing diagnosis for the same.