Browsing by Author "VENANCIO, Elaina Cristina"

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    DIAGNÓSTICO DE MARKETING: NETFLIX
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina
    The Marketing Diagnosis project aims to understand the need that a company has, to know its market in which it is inserted and its consumers. For the application of this project, the group chose to use the company Netflix for data analysis, since the company is strongly recognized for its excellent work in marketing. To understand the diagnosis of Marketing, it is necessary to consider some points, they are: Market Research, which aims to understand the need to carry out market research so that, with the data and information obtained, it can define strategies that aim at a common objective, and also evaluate strategies, which are in progress, if they are obtaining satisfactory results. Service and Retail Marketing, helps to understand the structure of the business, what are the best actions that the company can take, and how important it is to use the correct means to reach its target audience.
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    ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING COCA-COLA
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina; REZENDE, Adriano de Oliveira; TOESCA, Alessandra Ribeiro; GUIMARÃES, Aline da Silva; MASIREVIC, Ianka Lima; ALMEIDA, Mayara Vieira de
    The interdisciplinary project developed in this module was used by the company The Coca-Cola Company (TCCC), or better known as Coca-Cola, to diagnose marketing, where topics such as SWOT Analysis, the 4P's of marketing, the Marketing, and talk directly about the product/service. The company's choice process was due to the Coca-Cola brand being very famous, market leader, for the excellent marketing it has, and for the way it develops it, managing to retain more and more consumers for its brand. Many say that it is an almost ubiquitous brand because it is everywhere in the world, and it is this logistics, this marketing that aroused the interest of seeking more about this company. The way in which the distribution of its products happens is well organized and fast, so much so that if a store places an order for soft drinks, it is delivered in a maximum of 24 hours.