Browsing by Author "VENÃNCIO, Elaina Cristina"

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    DIAGNÓSTICO DE MARKETING: AREZZO
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; AGNES, Caio; MORAS, Daiana; ALVES, João Paulo; BERTOLINI, Luis Gustavo; BELCHIOR, Sandro Isaac Marusso
    When the theme of the Interdisciplinary Project of this module is presented, which is diagnosis of marketing for a company, we started looking for a company that was interesting to work for, and in this the group decided to choose the company AREZZO&Co among those raised. We work to identify the products, product distribution, target market and segmentation, price base, how the company approaches and treats its customer, and how it performs the sales service to the consumer. Firstly, we started to analyze the company's market, identifying the macro-environment and micro-environment factors, which are uncontrollable factors for the company, such as currency fluctuations and suppliers, items related to the subject Marketing Research by professor Marcelo Alexandre.
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    DIAGNÓSTICO DE MARKETING: CAROL COXINHAS
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick Jacoboski; BLOTTA, Fernanda Farnetane; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; SILVA, Ana Carolina Braga Amâncio da; TOSSINI, Brenda; FREITAS, Luís Gustavo; SILVA, Rafael Borges da
    This project provided a more comprehensive understanding of how to use traditional and digital marketing in a favorable way, instructing on the market that should be applied, when it should be applied, the prices to be charged and the value of the product or service to the customer. In this way, we chose Carol Coxinhas due to its exponential growth in a short time, the quality of its products and services and the transparency that the company conveys. The study units influenced the critical look and provided the ability to develop and elaborate the project based on the company and understand Carol Coxinhas' position in the market vis-à-vis its competitors. The Digital Marketing unit has proven that it is the most accessible and effective method to promote the brand and products through the media, the best way to communicate directly, clearly and persuasively with the public.