Browsing by Author "VENÂNCIO, Elaina Cristina"

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DIAGNÓSTICO DE MARKETING: ADIDAS DO BRASIL LTDA
(FUNDAÇÃO DE ENSNO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; JULIO, Anderson de Almeida; DIAS, Bhrayann da Silva; PEREIRA, Marcela Alves; RODRIGUES, Matheus Celestino; MORGADO, Oscar dos Santos Marcelino; CAVALARI, Otavio Henrique Miguel
Due to difficulties in the last company chosen by us, we decided to a company widely spread in Brazil and in the world, ADIDAS. Our aim is to develop the competences of each discipline and unite them for the objective final to present a detailed work about the company
DIAGNÓSTICO DE MARKETING: BOMBRIL
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; SANTOS JUNIOR, Jose Alcides dos; STREMEL, Luis Fernando Pacifico
The objective of this project is to carry out a diagnosis of Marketing of the company Bombril, for that will be used the knowledge acquired in the units of study of the 5 semester of the Administration of the UNIFEOB, module of marketing. The criterion used to choose the company was through a major crisis that the company went through, and how it managed to get out of it. Bombril was one of the first Brazilian companies to believe in advertising and to focus on building a brand: with intensive promotions and publicity campaigns broadcast on radio and television. The poster boy for Bombril steel wool, Carlos Moreno, became one of the most remarkable and beloved characters in the history of Brazilian advertising. Bombril is one of those rare cases where the brand's acceptance is so broad that it has become synonymous with a category. The company that once held 90% of the steel wool market in Brazil faced severe financial crises starting in 2002, reaching the brink of bankruptcy.
DIAGNÓSTICO DE MARKETING: STARBUCKS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; MARQUES, Cananda Maria David; COMBI, Franciele; MARTINS, Heloisa da Silva; MOREIRA, Paulo Augusto Américo; GUIMARÃES, Thiago Elias Paulino
The integrated project aims to integrate all the content that has been obtained during classes, either through educators or material, and extract content from marketing and its derivatives of the company, analyze, contextualize, thus reaching the objective Final. The selection process was a joint decision, the members gave several other examples of companies, the objective was to choose a large company, which somehow has revolutionized the market in which it operates, making its competitors change as well, becoming a benchmark in the market.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING:
(FUNDAÇÃO DE ENSINO OCTAVIO BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; HONORATO, Arnaldo Otorino S.; OLIVEIRA, Caroline Cristina de; SANTOS, Guilherme Fonseca C. dos; LÚCIO, Jaqueline Guerra; GOMES, Lais Bedin
The present interdisciplinary project refers to the company NUBANK and aims to carry out a description and analysis of the micro and macro environment where the company is inserted, its positioning and strategies used to remain at the top of the market in which it operates in addition to applying in a practical way all knowledge acquired in the classroom in this Module. The process of choosing this company was due to the fact that it is on the rise in the market and has innovated in the way people can buy and pay their bills without a fee, making it a pioneer in the environment in which it operates. Nubank is a pioneering Brazilian startup company in the financial services segment, acting as a credit card operator and digital bank with operations in Brazil, headquartered in São Paulo and founded on May 6, 2013 by David Vélez. In 2014, the company launched its first product, an international credit card under the Mastercard brand, with no annual fee and completely managed through an application. In 2017, Nubank also launched its benefits program, Nubank Rewards, and NuConta, a digital account that is already used by more than 2.5 million Brazilians. In 2019, it started offering loans to some customers.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: DANONE
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; VASCONCELLOS, Marcelo Augusto; LEITE, Patrícia Gabrieli; NUNES, Joyce Guimaraẽs de Cassia; BATISTA, Ester Carolina; SANTOS, Tiago Pereira Santos
The project aims to analyze what are the strategies and forms of marketing that the chosen company works. The company Danone was chosen to carry out this work due to its strong brand and excellence in the way it does its marketing. In the study units, we put into practice, with Professor Fernanda Farnetane Blotta, the characteristics of the product, such as its description, levels, classification, attributes, pricing method, channels and the distribution and promotion models used. In Professor Marcelo Alexandre Correia da Silva's study unit, we can see how the four P's are used very efficiently, marketing evolution, branding and understanding of customer behavior. We can also analyze the macro environment related to Danone, such as external economic environment, demography of the host city, natural environment related to the company's surroundings, consumer culture, how technology changes the way the company communicates with customers and laws related to Danone's activities
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: HAVAN
(FUNDAÇAO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; JORGE, Douglas Donizete; MIRANDA, José Abilio; STELA, Josimar Ferreira; SOUZA, Larissa Cristina S. de Souza; CORREA, Lucca Acesani
This project aims to apply the contents studied in the classroom in a particular company and see if it is doing a good job related to your company's general marketing. Talking a little about the study units involved in this project we have: The Service and Retail Marketing study unit aims to detect possible flaws in the quality dimensions, or in the strategies or in the action programs chosen by the studied company and identify the factors that would increase its demand. The study unit Market Research aims to see what type of strategic marketing used by the company to achieve business competitiveness. The Digital Marketing study unit aims to help us understand which were the evolutions that took place over the decades and show us what era we are living today and understand its importance to the success of companies.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.A
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; CARDOSO, Gabrielle da Silva; SOUZA, Lívia Maria Lourenço de; TEIXEIRA, Leticia da Costa; LAUDELINO, Matheus Lucas
The interdisciplinary project has as main objective to carry out the diagnosis of the Marketing Scenario of a company. For the development of this project, we chose the Itaú bank because it is one of the biggest brands in our country, so we will analyze the current marketing scenario of this organization and the market in which it operates.