Browsing by Author "VASCONCELLOS, Marcelo Augusto"

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    ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: DANONE
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; VASCONCELLOS, Marcelo Augusto; LEITE, Patrícia Gabrieli; NUNES, Joyce Guimaraẽs de Cassia; BATISTA, Ester Carolina; SANTOS, Tiago Pereira Santos
    The project aims to analyze what are the strategies and forms of marketing that the chosen company works. The company Danone was chosen to carry out this work due to its strong brand and excellence in the way it does its marketing. In the study units, we put into practice, with Professor Fernanda Farnetane Blotta, the characteristics of the product, such as its description, levels, classification, attributes, pricing method, channels and the distribution and promotion models used. In Professor Marcelo Alexandre Correia da Silva's study unit, we can see how the four P's are used very efficiently, marketing evolution, branding and understanding of customer behavior. We can also analyze the macro environment related to Danone, such as external economic environment, demography of the host city, natural environment related to the company's surroundings, consumer culture, how technology changes the way the company communicates with customers and laws related to Danone's activities
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    Logística: Pindukka Supermercados
    (UNIFEOB, 2022-10-10) BATISTA, Ester Carolina; NUNES, Joyce de Castro G.; LEITE, Patrícia Gabrieli Leite; VASCONCELLOS, Marcelo Augusto; SANTOS, Tiago Pereira; PANCINE, Luiz Fernando; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago
    The following project aims to present the chosen company and analyze the existing proposals for its improvement, but we focus on a sector specific, Hortifruti from the company Pinduka Supermercados. Improvement methods and concepts learned and understood in the 7th module of administration, through five disciplines that will be encompassed and that resulted as follows: Integrated Logistics allows us to use all its concepts and tools for through an analysis of data in your supply chain. Project Management aims to analyze the entire system and functionality of the company to detect failures in these processes, so that through this study we can develop improvement projects. Production Administration will help us throughout the production process and will show all its steps. Process Management has a fundamental role in the work, as it will analyze the processes that exist today and will propose improvements. Strategic Cost Management this will give us the possibility to identify the costs existing in the sector under analysis and find, based on the improvements, the economic results that make it all balanced. In all the subjects discussed above, they helped in the elaboration of the project, it proposes improvements in the Hortifruti sector, with a high quality of products and with a very expressive number in the total sales of the store, the sector presents some failures to reduce losses, expenses and being of great importance an increase in the sale, being that the aspects go the other way, for example the loss and expense present