Browsing by Author "TEIXEIRA, Leticia da Costa"

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    ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.A
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; CARDOSO, Gabrielle da Silva; SOUZA, Lívia Maria Lourenço de; TEIXEIRA, Leticia da Costa; LAUDELINO, Matheus Lucas
    The interdisciplinary project has as main objective to carry out the diagnosis of the Marketing Scenario of a company. For the development of this project, we chose the Itaú bank because it is one of the biggest brands in our country, so we will analyze the current marketing scenario of this organization and the market in which it operates.