Browsing by Author "Silva Junior, Antonio Pereira da"

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    DIAGNÓSTICO DE MARKETING DA COCA-COLA
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
    We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).