Browsing by Author "Silva, Marcelo Alexandre Correia da"

Now showing 1 - 20 of 35

Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionisio, Diogo de S.; Andrade, Juliana C. de; Silva, Marcelo Alexandre Correia da
The objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Bonfante, Carolina T.; Pinto, Gabriel Felipe G.; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
In this Integrated Project, the points about the 4 Ps of Marketing will be addressed, where they are a representation of the four basic pillars of any Marketing strategy: Product, Price, Place and Promotion. Checking real examples of when the 4 are in balance, the likelihood of influencing and winning over the audience is greater. In addition, going through strategic points and showing how important the training and development of employees is within a company, how much this is linked to the growth of a company.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Lima, João Victor Fernandes de; Silva, Marcelo Alexandre Correia da
The Integrated project (PI) of the last quarter of 2019 of the marketing course was proposed an analysis of a real company in relation to the 4P of marketing, thus analyzing product, price, place and promotion, fundamental concepts for marketing and for the success of any company.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, Márcio; Santana Junior, Adenor Cesar de; Chagas, Carolaine Cristina C. das; Gomes, Eduarda Martins; Beli, Raquel Bastos; Zocolan, Tífane Cristina C.; Cardoso, Victória Maria Costa
This project will refer to Café Pacaembu, where we will address issues related to the Socioeconomic and Demographic Location of the Company, Human Behavior in Organizations and the Environment in conjunction with Scientific Methodology and Projects.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA DELPHI AUTOMOTIVE SYSTEMS
(Fundação de Ensino Octávio Bastos, 2017-11-30) Menardi, Márcio A.; Marcondes, Renata E. A.; Marcondes, Renata E. A.; Zani, Mateus A.; Almeida Filho, Celso A; Silva, Marcelo Alexandre Correia da; Sanches, Alessandra Moura; Lopes, Aline Pinheiro Simão; Mansano, Andriele; Machado, Danilo Fernand; Casarotto, Ricardo
The purpose of this paper is to know the performance of DELPHI AUTOMOTIVE SYSTEMS from the perspective of three different points regarding social and environmental responsibilities, to understand human behavior within the organization and the influence that the company imposes on the society around it. Thus, it is possible to understand the role that a company plays not only in the economic environment, but also directly in the life of the population. This semester's study units have clearly guided us to address the company's social and environmental actions. Each study unit contributed in a distinct but interconnected area to the completion of the project. In Labor Relations in Contemporary Society, we approached real information about the city where the study company is located. Through the analyzed data, we can identify the quality of life of the population that is directly or indirectly linked to the company
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA CAFÉ PACAEMBU
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, Márcio; Santana Junior, Adenor Cesar de; Carolaine Cristina C. das Chagas, Carolaine Cristina C. das Chagas; Eduarda Martins Gomes, Eduarda Martins Gomes; Raquel Bastos Beli, Raquel Bastos Beli; Tífane Cristina C. Zocolan, Tífane Cristina C. Zocolan; Victória Maria Costa Cardoso, Victória Maria Costa Cardoso
This project will refer to Café Pacaembu, where we will address issues related to the Socioeconomic and Demographic Location of the Company, Human Behavior in Organizations and the Environment in conjunction with Scientific Methodology and Projects. Pacaembu Coffee is currently one of the most developed and renowned companies in coffee grinding and roasting in Latin America. The group was based on this choice to deepen their knowledge of the organization and the transparency of the data provided, facilitating access to information. To make a brief analysis regarding the Socioeconomic and Demographic Location of the Company, our group sought information from the socioeconomic context of the municipality where the organization is located, along with graphs and tables based on official websites, as well as Sidra.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA ICASA/SA
(Fundação de Ensino Octávio Bastos, 2017-11-30) Menardi, Márcio A.; Marcondes, Renata E. A.; . Zani, Mateus A.; Almeida Filho, Celso A.; Silva, Marcelo Alexandre Correia da; Peracin, Beatriz Jardim; Daré, Eliano; Junior, Fábio; Silva, Gustavo Alexandre da; Silva, Marta Luciete da
The topic addressed was ICASA's Socio-Environmental Actions and their Impacts on the Environment and Andradian Population. We chose the company because it is well known in the sanitary ware business and is one of the largest companies in the city where it is located. In Human Behavior in Organizations, we analyzed through interviews with company employees, the internal situation of the work environment. The interview consisted of a semi-structured questionnaire, which helped to conclude that the company environment is harmonious. In Scientific Methodology, it was approached the research methods that guided us to the elaboration of the questionnaire, also approaching how to elaborate a theme with objective, problem, justification, hypothesis and how to format an academic work. In Labor Relations at the Contemporary Society, the socioeconomic situation of the municipality of Andradas, where the company is located, was studied. ATLAS BRASIL was used as a base, which makes it possible to demonstrate the points that the company can contribute to the development of the local community.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA International Paper
(Fundação de Ensino Octávio Bastos, 2017-11-30) Menardi, . Márcio A.; Marcondes, Renata E. A.; Zani, Mateus A.; Almeida Filho, Celso A.; Silva, Marcelo Alexandre Correia da; Vidal, Bruna Andreatto; Picolo, Bruna Avansi; Alves, Gabriel Sardinha; Pafume, Rebecca da Silva; Oliveira, Rony Cezar de
This integrated project aims to analyze the social and environmental environment, the theme addressed was the Socio-Environmental Actions of the International Paper Company and Its Impacts on the Environment, where we will analyze the human behavior within the organization, its social balance and its sustainability. The company chosen was International Paper, located in the municipality of Mogi Guaçu - SP. We chose the company for working directly with substances deposited in the atmosphere, for causing a great impact on the environment and also for being a company that generates significant growth in the city where it is located.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA P&G
(Fundação de Ensino Octávio Bastos, 2017-11-30) Menardi, Márcio A.; Marcondes, Renata E. A.; Zani, Mateus A.; Almeida Filho, Celso A.; Silva, Marcelo Alexandre Correia da; Santiago, Diogo de Abreu; Martins, Gabriel Henrique; Gonçalves, José Gabriel do Lago
P&G (Procter & Gamble) called our attention to do this work, as it is one of the major multinationals that has settled in Brazil. It has numerous brands related to hygiene and cleanliness. In addition to these reasons we chose it because it is a very attractive company to study, because the data we need to carry out the project were very explicit on the research sites. In this project we study some fundamentals and acquire the following data: In the human behavior of organizations we study the internal part of the company and also perform the consulting providing the necessary conditions for development and improvement. In the scientific methodology and design we study the ways we should format our work.
APRESENTAÇÃO TÉCNICA SOBRE RELAÇÃO SOCIAL E AMBIENTAL DE UMA EMPRESA Pinhalense Máquinas Agrícolas
(Fundação de Ensino Octávio Bastos, 2017-11-30) Menardi, Márcio A.; Marcondes, Renata E. A.; Zani, Mateus A.; Almeida Filho, Celso A.; Silva, Marcelo Alexandre Correia da
The objective of the Integrated Project was to obtain a social report of a given company considering the organizational diagnosis and showing how it relates to the society around it. In Scientific Methodology and Projects it was understood the general rules and phases for the elaboration of a research project, based on the importance of the reference to avoid plagiarism and to recognize the author's work, the differences of citations being Indirect and Direct and the diversification of the use of a review for a summary. Particularly it refers to the formatting and planning of a research project. Human Behavior in Organizations defines how the company deals with its employees, representing the organizational role and how the company is facing the rules. Environment, Business and Social Responsibility is the context of the Interdisciplinary Project, the social balance, that is, what is and how the company reverses its actions in the environmental socioeconomic parameter, however if the company reuses recyclable products, reduces the cost and resources. with the need for sustainability.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Munhoz, Emilly C. Ribeiro; Silva, Guilherme Demétrio da; Rafaeli, Iasmim; Silva, Leonardo; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaina Cristina Paina
This project aims to apply the contents learned in the classroom, in the Scenario Analysis and Market Planning disciplines where it helps to position the company and / or product, or to penetrate new areas of business not explored, with the strategies that serve to generate and maintain competitive and lasting advantages.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Alves, Cláudia Barbosa de Jesus; Daud, Tatiana Helena; Ferraz, Vanessa Franco; Silva, Marcelo Alexandre Correia da; Mardonado, Erick Jacoboski; Forlin, Carina; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
This Interdisciplinary Project has as its theme the “Development in a Marketing Plan”, which was elaborated throughout this semester, so that it was up to us students of the 5th Administration module to choose a company to elaborate a marketing diagnosis for the same.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Benício, Ana Carolina Silva; Ramos, Daiana Cristina; Santana, Jennifer; Silva, Marcelo Alexandre Correia da; Garriiano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venancio, Elaina Cristina Paina
The present work is based on the marketing diagnosis of a butter cookies company, located in the city of Andradas - Minas Gerais, where we will check the current situation and make a strategic planning so that the brand is very well recognized in this market, since besides broad, has a large number of competitors, especially in the region where it operates that is well known for the products of great quality.
Elaboração de um Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2017-06-30) Chavari, Andre de Lima; Gonçalves, Fernanda Cristina; Penna, Isabela Silva; Faria, Juliana Santos da Silva; Silva, Marcelo Alexandre Correia da; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Venâncio, Elaine Cristina Paina
In the process of choosing a company for the Interdisciplinary Project, the team evaluated several scenarios and companies, and found that the chosen company will bring us a different possibility within the course of administration.
ELABORAÇÃO DO PROJETO SOBRE A EMPRESA NESTLÉ
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes; Sartori, Bruna; Gaspar, Bruna; Gimenez, Gabriele; Luis Fernando, Luis Fernando; Pavan, Karoline
Among all Nestlé Factories in Brazil, we chose one of their branches found in the state of São Paulo, in the city of São José do Rio Pardo to realize the structure of this integrated project. It contains the concern and the social and environmental projects carried out by the company, made with teachings that we get in this module with the subject of Environment, Business and Corporate Responsibility, where we can learn how to importance of such aspects for the company. Already in Human Behavior In Organizations we can do an analysis and observe the scenario of the company, using all our knowledge and come to a conclusion and can understand how is the company's relationship with its employees
ELABORAÇÃO DO PROJETO SOBRE A EMPRESA NESTLÉ
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, Márcio; Sartori, Bruna; Gaspar, Bruna; Gimenez, Gabriele; Luis Fernando, Luis Fernando; Pavan, Karoline
Among all Nestlé Factories in Brazil, we chose one of their branches found in the state of São Paulo, in the city of São José do Rio Pardo to realize the structure of this integrated project. It contains the concern and the social and environmental projects carried out by the company, made with teachings that we get in this module with the subject of Environment, Business and Corporate Responsibility, where we can learn how to importance of such aspects for the company. Already in Human Behavior In Organizations we can do an analysis and observe the scenario of the company, using all our knowledge and come to a conclusion and can understand how is the company's relationship with its employees.
ELABORAÇÃO DO QUESTIONÁRIO ORGANIZACIONAL BANCO BRADESCO S.A.
(Fundação de Ensino Octávio Bastos, 2019-06-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, Márcio; Porfírio, Bruna Gabrieli; Queiroz, Ivan de Souza; Alves, João Marcelo da Silva; Costa, Pamela Ketty da
The interdisciplinary project will present the socioeconomic and demographic location of the chosen company, the human behavior of the internal space of the organization and the organizational environment. The company chosen was Banco Bradesco S.A., which is an institution that offers banking and insurance services, as well as contributing to the financial development of the population. The group opted for Banco Bradesco due to the large number of information and courses it offers, as well as the exceptional treatment with its clients, quality observed through the interview. With its focus on continuous innovation and social and environmental concern, points that further highlight its market, the association is one of the largest banking industries in Brazil, being elected the most valuable bank in Latin America for four consecutive years.
ELABORAÇÃO DO QUESTIONÁRIO ORGANIZACIONAL BANCO BRADESCO S.A.
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, Márcio; Porfírio, Bruna Gabrieli; Queiroz, Ivan de Souza; Alves, João Marcelo da Silva; Costa, Pamela Ketty da
The interdisciplinary project will present the socioeconomic and demographic location of the chosen company, the human behavior of the internal space of the organization and the organizational environment. The company chosen was Banco Bradesco S.A., which is an institution that offers banking and insurance services, as well as contributing to the financial development of the population. The group opted for Banco Bradesco due to the large number of information and courses it offers, as well as the exceptional treatment with its clients, quality observed through the interview. With its focus on continuous innovation and social and environmental concern, points that further highlight its market, the association is one of the largest banking industries in Brazil, being elected the most valuable bank in Latin America for four consecutive years.
ELABORAÇÃO DOS CENÁRIOS ORGANIZACIONAIS
(Fundação de Ensino Octávio Bastos, 2018-12-30) Marcondes, Renata Elizabeth de Alencar; Silva, Marcelo Alexandre Correia da; Zani, Mateus Amoedo; Almeida Filho, Celso Antunes de; Menardi, - Márcio; Rodrigues, Emerson Luis D. S.; Ligabó, Felipe Antonio; Franchiosi, João Marcos V.; Santos, Jozilan de Melo; Lima, Ramon Cacholi
This paper aims to analyze what is the relationship of the company with the environment and its social impact, ie, whether the company respects the minimum laws imposed by the regulatory agencies, which act to preserve the environment and if it has strategies to improve their relationship with the environment and their internal and external customers.