Browsing by Author "Silva, Marcelo Alexandre Correa da"

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    Os 4 ''P'' s de Marketing
    (Fundação de Ensino Octávio Bastos, 2019-11-30) Damalio, Caio Ciuffa; Silveira, Cristina de Carvalho; Marques, Erivelto Henrique; Carvalho Filho, Gilberto Peixoto de; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
    The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what must be done aiming to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing of INDUSTRIA E COMERCIO DE ALIMENTOS FAZENDA DE MINAS LTDA. In the competitive world of business, the entrepreneur needs visibility, to be aware of how the company really is, what needs to change, where it needs to be changed and of course to seek solutions. Marketing comes into action, which is a set of actions whose objective is to generate visibility. Companies and brands can benefit from them, as well as their products and services, it is also related to a company's reputation, its credibility in the market and the authority it has over what it proposes to do.
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    Os 4 ''P'' s de Marketing
    (Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Anselmo Santos; Oliveira, Milena de Paula; Pedrozo, Pedro Henrique Honório; Abreu, Willian Cesar; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correa da
    This project aims to present the four “P” s of Marketing, we will make a careful analysis of how these sales tools are used and the channels where they fit. In this Project we will use as a basis for information one of the companies that use the four “P” s of Marketing in their daily lives since its creation. Let's use Coca Cola as a reference.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Ernesto, Carla Daniele de Gouveia; Silva, Renata Cristina da; Zaneratto, Paulo Henrique; Martins, Valeska; Oliveira, Kálita Rodrigues; Silva, Marcelo Alexandre Correa da; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
    In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
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    Rating e suas consequências para o Marketing de uma Nação
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Aliende, Elisa Ramos; Contini, Everton Batista; Draib, Bruno de Oliveira; Nunes, Heloise Viviurka; Silva, Bruno Seixas da; Silva, Marcelo Alexandre Correa da
    Credit rating companies from countries and companies, such as Fitch, S&P, and Moody's, take into account quantitative and qualitative economic facts to qualify these organizations for credit ratings. They serve as a guide for investors to know which markets show the highest growth levels and the likelihood of short or long term return on investment. Taking into consideration the economic data and the rating notes, we evaluated the impacts that this rating would have on countries through their corporations. The research seeks to create a discussion, to propose that marketing investment and the creation Customer and investor ties can improve the situation of countries or companies in crisis, even if credit notes remain at a level of speculation.