Browsing by Author "Silva, Marcelo Alexandre C. da"

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Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Faria, Juliano Marcelino; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what should be done in the company in order to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing company Alecrim Pet e Jardim. Everyone likes a green, flowery place in their home and usually has a pet dog of different sizes and ages. Even living in a busy time, people worry about the space they live in and their pets. Having a Pet and garden is a dream come true for many entrepreneurs who love animals and beautiful spaces to live. To open a company today, it is necessary to overcome barriers, innovate, for growth to occur, the entrepreneur needs to have a mission to achieve, to aim at the future of his company, to seek through the objectives achieved to reach a better level.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Ramos, Angélica; Coelho Júnior, Elizmar; Rosa, Kaio; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
Analysis of the four Marketing “P” s, that is, the distribution channels (Place or Points of Sale), Price, Product and Promotion. This project also addresses the process of diagnosing training and development needs related to the Marketing area of the company chosen for the project.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Trentin, Fernando de Oliveira; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The project aims to carry out the analysis of the four “P” s of Marketing of the company P.B Vias Com. E Serviços Ferroviários Ltda. Its way of acting in the face of the training and development of its employees, in order to qualify them for the day to day business. It will be described how the company seeks its results and how it aims to achieve it.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Cabral, Ana Paula; Ferreira, Blecker de Menjão; Eduardo, Patrick de Mário; Silva, Marcelo Alexandre C. da
The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Silva, Talita Oliva da; Felippe Junior, Paulo Sérgio; Silva, Marcelo Alexandre C. da
This academic work aims to show the importance of using marketing in organizations, addressing their strategies and tools to be used.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Daniela Ferreira; Gonçalves, Leila Ma. Corrêa; Mello, Marcos Fernando de; Souza, Mariana Carolina de; Tomaz, Matheus Augusto; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The choice of the Magazine Luiza company, we chose this company for its high participation in the Brazilian market and easy research due to the ample information, the specifics of the company and how these variables can influence the analysis of the four “P” s of Marketing. The starting point was to learn more about the company's history, regarding its performance in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, in service, customer satisfaction level and competitive advantages.
Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Laura Martins; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. da
The main objective will be to obtain information about the market and the context in which the company operates. The market analysis allows to know who is the target audience of the product or service so that the strategies outlined can be focused on that audience. In addition to obtaining information about the product and positioning of the competition. After the analysis step, we started with a marketing mix.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Marques, Cananda Maria David; Combi, Franciele; Martins, Heloisa da Silva; Moreira, Paulo Augusto Américo; Guimarães, Thiago Elias Paulino; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
The integrated project aims to integrate all the content that was obtained during the classes, either through the educators or the material, and extract the marketing content and its derivatives from the company, analyze, contextualize, thus reaching the final goal.
Diagnóstico de Marketing
(Fundação de Ensino Octávio Bastos, 2019-06-30) Julio, Anderson de Almeida; Dias, Bhrayann da Silva; Pereira, Marcela Alves; Rodrigues, Matheus Celestino; Morgado, Oscar dos Santos Marcelino; Cavalari, Otavio Henrique Miguel; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina Paina
Due to the difficulties in the last company chosen by us, we decided to make about a company widespread in Brazil and worldwide, ADIDAS. Our goal is to develop the skills of each discipline and unite them for the ultimate goal of presenting detailed work on the company.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Rezende, Andriel de Oliveira; Fostinoni, Brenda Ramiro; Marques, João César Fontes; Costa, Maria Elisa Alves da; Silva, Marisa Graziela da; Machado, Sarah Valente; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio César; Silva, Marcelo Alexandre C. da
We are currently in a phase of inclusion and diversity, be it size, color, hair type, race and various other factors. We can see a significant increase in plus size stores dedicated to selling much larger clothes. By contrast, we do not see this same increase in stores focused on people from smaller sizes to thinner people. It is this blurring of stores' interest in specializing in smaller sizes that we will explore. “At the Right Measure” is an e-commerce that works only with clothes of much smaller sizes that is the intermediary between stores and customers.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Fernandes, Arthur Henrique Dias; Boldrin, Douglas Henrique da Costa; Oliveira, Guilherme Mariano de; Spindola, João Victor Rubbo; Imafuku, Leonardo Correa; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Silva, Marcelo Alexandre C. da
The company is located in São João da Boa Vista - SP, and aims to enable the improvement of the crop of small and medium producers, in the field of machinery rental and agricultural implements, by the name of Agromaq. The company will focus on small and medium-sized farmers, working in the eastern region of the state of São Paulo and southern Minas Gerais, leasing coffee, corn, soybean, sugarcane, tractors and implements harvesting machines. transportation will be performed by a third party company.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Silva, Fernando Candido da; Alves, Isabelle Maria da Costa; Valente, Vinícius de Brito; Manzano, Yanka Tavares; Andrade, Yohanna K. C.; Vallim, Max Streicher; Faria, Luiz F. A. S.; Teixeira, Julio César; Silva, Marcelo Alexandre C. da
The MED Fast app is the solution found for patients and healthcare companies to support them more easily, quickly, efficiently and safely. Initially, this application will provide services to the region of Poços de Caldas, Minas Gerais, due to the technology already implemented to assist the citizens of City. Will be offered by the application the ease in scheduling appointments; promotion of savings in medicines, consultations and examinations; history storage in clouds, with extreme security and confidentiality of data.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Lopes, Klinton de Lucena; Souza Junior, Edson de Souza; Mourão, Natan Peixoto Pereira; Pozzer, Valter Gustavo Massaro; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Júlio César; Silva, Marcelo Alexandre C. da
Refers to a purpose of a mobile application in the city of São João da Boa Vista - SP. The application aims to offer agility, commitment, fast delivery service and large purchases to a full time audience. The Services offered by our application will be quick online purchase and delivery, where you can register, choose your favorite supermarket, choose your products and thus finalize the purchase, within 60 to 180 minutes your purchase will reach its destination. Our target audience will be women, the elderly, people with reduced mobility.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Brun, Cristiane; Souza, Franciele; Gonçalves, Jhenyffer Estevo; Gomes, João Pedro; Missaci, Roberto Vinicius; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Silva, Marcelo Alexandre C. da
Our project is a consulting firm in the agribusiness sector, where the product to be offered to our customers will be the convenience of having in one place services such as: accounting, veterinary assistance and agronomic technical assistance, which will be located in the city of São João da Boa Vista - SP. The services to be offered will be home care, in the agronomic and veterinary areas as well as in the accounting area. The target audience will be both urban and rural residents and even an audience that needs our services elsewhere.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Paiva, Gabriel Reis Vieira Fernandes de; Valim, Max S.; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Silva, Marcelo Alexandre C. da
It is about creating a brand of sunglasses. The products will all be made from recycled raw material. We have glasses made of skate shape, house demolition wood, table wood and chairs that have been discarded, among others. The products offered by the company will be totally exclusive and made of reused raw material. This contributes to a more sustainable world and guarantees exclusivity and social status to those who use them. The target audience will be young people and adults of their own personality who enjoy exclusive and status products and feel part of a supportive and sustainable movement.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Gomes, Lavínia Vilas Boas; Parmezani, Luana; Lopes, Noély Vitória; Teixeira, Paulo Octávio; Zani, Rafaela Monteiro; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Silva, Marcelo Alexandre C. da
This is a project to implement a gourmet burger, Home Burguer's, in the city of Andradas - MG. The space intends to offer differentiated products and service to an increasingly demanding public that wants to have new experiences. . The target audience will be residents of the city of Andradas who appreciate this type of food.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Cabral, Maria Graziela Rodrigues; Cássia, Rosimeire da Silva de; Mattos, Tamirez Gabriele Almeida; Lopes, Thais; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio César; Silva, Marcelo Alexandre C. da
This is a project, a container-mounted bar, the Miami Pub, located in São João da Boa Vista-SP, offering the best of entertainment and fun to customers. The services to be provided will be by seeking diversification of drinks, food and happy hour among friends. The target audience will be younger, college-dwellers living near UNIFEOB.
Plano de Negócios Empresarial
(Fundação de Ensino Octávio Bastos, 2019-06-30) Gonçalves, Bruno Marcel Ribeiro; Muniz, Gabriele de Souza; Peregrino, Larissa Paula; Custódio, Paloma dos Santos; Lima, Paula Venâncio de; Vallim, Max Streicher; Faria, Luiz F. A.S.; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Silva, Marcelo Alexandre C. da
This is a business plan that developed the idea of creating an application called: BFF - Beer, Friends and Foods, aimed at making reservations, pricing, menus and attractions of the day bars and restaurants of São João da Boa Vista. The target audience will be residents of São João da Boa Vista, as well as tourists coming to the city, as well as university students.