Browsing by Author "Silva, Alexandre Correia da"

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    A marca e o consumidor
    (Fundação de Ensino Octávio Bastos, 2020-04-30) Pianez, Bruno Lago; Silva, Alexandre Correia da
    This work aims to address the brand and consumer behavior. Brands are valuable to companies. Although they are not physical assets, they are part of corporations' assets. Brand transactions (sales, acquisitions and mergers) reveal their monetary value and, therefore, determine how much they mean. In an increasingly competitive market, it is necessary to build a strong, solid and competitive brand that achieves not only the commercial objectives, but also that wins the consumer's mind.
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    A marca e o consumidor
    (Fundação de Ensino Octávio Bastos, 2020-04-30) Bernardo, Nathálya Caroline da Silva; Silva, Alexandre Correia da
    This work aims to identify the preference of consumers in São João da Boa Vista in relation to the choice of which supermarket to choose when making monthly purchases.
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    Os quatro '' P'' s do Marketing
    (Fundação de Ensino Octávio Bastos, 2020-06-30) Dias, Aline Fernanda Pereira; Hentz, André Luis; Breganhole, Simoni Mesquita; Figueiredo, Vanderson Luiz; Lopes, Yasmin Oliveira; Silva, Alexandre Correia da
    The 4 P “s” of Marketing are the 4 most important factors of any business, as we can see: 1. Place or point of sale, 2. Price, 3. Product, 4. Promotion. They are considered as the pillars that support the planning of all types of trade. One of the biggest and most important events for the emergence of marketing was the industrial revolution, with which it was possible to increase the productivity and production of consumer goods in the 18th century.