Browsing by Author "Santiago, Elyane dos Santos"
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Item DIAGNÓSTICO DE MARKETING DA SANTA CLARA TURISMO(Fundação de Ensino Octávio Bastos, 2017-11-30) Santiago, Elyane dos Santos; Santos, Leonardo Fernandes dos; Borges, Matheus Melchiori; Gonçalves, Natalia Ines; Fernandes, Samanta Eduarda; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina CristinaThe company chosen for this project was Alderigi Viagens e Turismo LTDA, located in the city of Vargem Grande do Sul, interior of São Paulo. It was founded in 1995 by Roberto Carlos Carvalho Borges and Arnaldo Borges. We opted for this company because there is currently no marketing planning, so we will be able to show the importance of the area for its development and suggest ways for the company to develop.