Browsing by Author "STREMEL, Luis Fernando Pacifico"

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    DIAGNÓSTICO DE MARKETING: BOMBRIL
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; SANTOS JUNIOR, Jose Alcides dos; STREMEL, Luis Fernando Pacifico
    The objective of this project is to carry out a diagnosis of Marketing of the company Bombril, for that will be used the knowledge acquired in the units of study of the 5 semester of the Administration of the UNIFEOB, module of marketing. The criterion used to choose the company was through a major crisis that the company went through, and how it managed to get out of it. Bombril was one of the first Brazilian companies to believe in advertising and to focus on building a brand: with intensive promotions and publicity campaigns broadcast on radio and television. The poster boy for Bombril steel wool, Carlos Moreno, became one of the most remarkable and beloved characters in the history of Brazilian advertising. Bombril is one of those rare cases where the brand's acceptance is so broad that it has become synonymous with a category. The company that once held 90% of the steel wool market in Brazil faced severe financial crises starting in 2002, reaching the brink of bankruptcy.