Browsing by Author "SOUZA, Lívia Maria Lourenço de"

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ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.A
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; CARDOSO, Gabrielle da Silva; SOUZA, Lívia Maria Lourenço de; TEIXEIRA, Leticia da Costa; LAUDELINO, Matheus Lucas
The interdisciplinary project has as main objective to carry out the diagnosis of the Marketing Scenario of a company. For the development of this project, we chose the Itaú bank because it is one of the biggest brands in our country, so we will analyze the current marketing scenario of this organization and the market in which it operates.
Estratégias de Marketing para Pequenos Produtores Rurais
(UNIFEOB, 2022-10-17) SILVA, Gabrielle Cardoso da; SOUZA, Lívia Maria Lourenço de; LAUDELINO, Matheus Lucas; NOGUEIRA, Thiago
The article in question addresses the lack of small agribusiness companies in marketing, using digital media and technological tools. The need to invest in marketing strategies gained more prominence due to indispensability of innovation linked to market competition, and the stability of the scenario financial and economic, in view of the challenge that some producers faced in maintaining the relationship with its customers and continue its loyalty work. With this in mind, strategies that can benefit those interested do not use technology tools for the dissemination of products and services and do not have knowledge of these methods. The application of the research methodology was based on the definition of a persona that represents the public of small rural producers, who will receive an introduction to the theme, through a dynamic and easy-to-view timeline.
Logística: Nestlé Brasil LTDA
(UNIFEOB, 2022-10-11) CARDOSO, Gabrielle da Silva; TEIXEIRA, Letícia da Costa; SOUZA, Lívia Maria Lourenço de; LAUDELINO, Matheus Lucas; PALMA, Tainá Nassar; PANCINE, Luiz Fernando; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago
The project brought us a broad view of how all the logistics of a company and its product from when its raw materials are collected until when the product is finished and delivered to its final consumer, its main objective was the identification of improvement points for the company, always taking into account what was studied in the module. We understand that your weak point is in the dissemination of baby food brand Nestlé Naturnes, so that the quality can be better propagated your product and gain more and more the trust of your target audience, we analyze various parts of the company that were extremely important for us to reach the final result, each subject studied in the 7th module of the Administration course had your contribution point.