Browsing by Author "SOUZA, Franciele da Costa"

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    Como o Marketing Digital Pode Contribuir Para o Crescimento das Vendas em Tempos de Pandemia
    (Centro Universitário da Fundação de Ensino Octávio Bastos, 2021-11-30) SILVA, Cristiane Brun; EVARISTO, Daniel; SOUZA, Franciele da Costa; TELLES, Sidney Gitcoff
    In the course of this work, we will show how Digital Marketing can help a company, using simple tools, but which will bring several advantages to provide satisfactory results for the organization. In a scenario of uncertainty caused by the pandemic, companies had to invest in technologies and innovations, to attract new customers and keep the old ones. The objective of the article is to analyze what were the needs presented by the companies, and in what way the Digital Marketing was used by them to minimize the damage caused by Covid-19.