Browsing by Author "SOUZA, Ana Letícia Oliveira de"

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    A marca e o consumidor : NIKE
    (Fundação de Ensino Octávio Bastos, 2022-07-07) SOUZA, Ana Letícia Oliveira de; MONTEIRO, Débora C. Bocagini; MARTINS, Isadora Diogo Silva; SILVA, Sabrina Vieira Mendes da; SILVA, Marcelo Alexandre Correia da
    This Integrated Project aims to showcase the Nike company. When analyzing the company in general, we can see that it aims to bring inspiration and innovation to all athletes in the world. Throughout this project, points of the company corresponding to the study units will be portrayed and presented. How, brand management and its positioning vis-à-vis the market and consumers, if the brand maintains loyalty and how with its customers, what is the behavior of consumers towards the brand and if the company meets their needs and expectations, if the company carries out surveys with consumers for the knowledge and understanding of its customers.
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    Os quatro '' P'' do Marketing: Coca - Cola
    (Fundação de Ensino Octávio Bastos, 2022-07-15) SOUZA, Ana Letícia Oliveira de; MONTEIRO, Débora C. Bocagini; MARTINS, Isadora Diogo Silva; SILVA, Sabrina Vieira Mendes da; SILVA, Marcelo Alexandre Correia da
    This Integrated Project is intended to show the Coca-Cola company. When analyzing the company in general, we can see that they adhere to their mission, to satisfy their beverage consumers with excellence.