Browsing by Author "SOUSA, Marcele Fernanda de"

Now showing 1 - 4 of 4

Elaboração de Diagnóstico de Marketing: Follow Makeup
(UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.
Gestão de Pessoas com Foco no Desenvolvimento Estrutural da Empresa: Mega Um Real
(UNIFEOB, 2022-10-17) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; DOVAL, Danilo Morais; RODRIGUES, Danielle; CARIOCA, José Marcio; ABREU, Almir; CASTILLO, Karina Strobel
This study is about the implementation of a project of financial management of the company, enhancing the financial results from strategies to attract and retaining talent, along with inserting or improving the career plan and mapping of positions within the organization, determining the competencies necessary for each position, with the objective of optimizing the processes so that the company objectives are achieved. In this way, it is essential to manage and evaluate the performance of all employees involved, detecting indexes that measure the action, behavior and execution of activities. From this, it is possible to identify improvement and decision-making by the company's leaders and managers. The work also aims to present the structure of the personnel department, clearly depicting payroll management, benefits and management of labor liabilities. In view of this, the functions of the department staff contributes to decision making and ensures a legal relationship between employee and employer.
PLANO DE NEGÓCIOS EMPRESARIAL: ACADEMIA DE MÚLTIPLAS ATIVIDADES
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-05-01) VALLIM, Max Streicher; FARIA, Luiz F. A.S.; OLIVEIRA, Rodrigo Marudi de; TEIXEIRA, Júlio César; SILVA, Marcelo Alexandre C. da; MORAIS, Gabriele Caroline de; COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de
This study is about a project of implantation of an academy of multiple dance and fight activities, which can reach an audience from the child, youth, adult even sports athletes. The company will have a good corporate name Forma Academia LTDA and trade name Good Shape, located at Av. Dr. Durval Nicolau, nº 775 - Colina da Mantiqueira Park, São João da Boa Vista - SP. This company will be classified as a LTDA, that is, a company organized by quotas, where each partner has limited liability, with the partners: Gabriele Caroline de Morais, Lilian Mara Costa, Maiara Daniele de Sousa, Marcele Fernanda de Sousa. The services to be offered will be fighting and dancing classes such as: jump, boxing, zumba, crossfit, jiu-jitsu, muay thai, stretching and yoga, ballet, jazz-funk, belly dancing and pilateS.
Qualificação Profissional e Desemprego no Brasil
(Centro Universitário da Fundação de Ensino Octávio Bastos, 2021-11-30) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; SILVA, Marcelo Alexandre C. da
The lack of qualified labor is a problem that has affected Brazilian organizations, causing great difficulties for managers who are looking for specialized workers to meet market demands. This work sought to analyze the reality of Brazil, as the country exhibits a worrying scenario, with a mismatch between the shortage of labor and the high rate of unemployment. The methodology used to carry out this scientific work was the bibliographical and exploratory research in existing materials and documents. Although companies express considerable difficulty in finding specialized professionals, they still invest little in qualification, there is a lack of discernment so that there is involvement by the management of companies in the training of professionals. However, there is a layer of the population unprepared for advances in the labor market, without the minimum knowledge necessary to become a professional.