Browsing by Author "SOARES, Joyce Pires"

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    Artigos científicos em CRM
    (Fundação de Ensino Octávio Bastos, 2019-11-30) SIMPLICIO, Beatriz; DEARO, Francisca Helen Fontes; SOARES, Joyce Pires; TALAMONI, Larissa Aparecida; BATISTA, Dirceu Fernandes
    The CRM - Customer Relationship Management is a tool capable of sustaining customer loyalty, transmitting it as a new market vision, highlighting its differentiation through the relationship with its customers. This study aimed to understand the management of the relationship with the customer, and with specific objectives to demonstrate the result of the application of CRM in the organization. Analyzing all the data obtained, it is concluded that customer relationship management contributes as a dominant factor for the organization to have a competitive advantage in the market where it has achieved a significant result in its sales and improvement in the customer satisfaction index.
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    ELABORAÇÃO DO PROJETO: J.C. Pires & Pires LTDA (Padaria Caçula)
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) FORTES, Antônio Donizeti; VENÂNCIO, Elaina Cristina Paina; ALMEIDA FILHO, Celso Antunes de; CARVALHO FILHO, Gilberto Peixoto de; NOGUEIRA, Thiago; SIMPLICIO, Beatriz; DEARO, Helen Francisca Fontes; SOARES, Joyce Pires; TALAMINI, Larissa Aparecida
    For Module 07 of the Administration course - Logistics Management, the Interdisciplinary Project aims to improve one or more processes of the company Padaria Caçula, located in the municipality of São João da Boa Vista - SP. Process Management enables companies to respond to the various changes driven by globalization by directing and integrating the critical success processes themselves, the company's organizational structure, work organization, people management, culture and values, among other dimensions, for end customer satisfaction.