Browsing by Author "SILVA, Marcelo Alexandre Correia da,"

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OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) SANTOS, Bruno Carlos R. dos; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da,
In this project we will address the relevant points about training and development and management of the marketing mix, based on the performance of the company for which it was chosen. We must understand that the integration of both subjects are extremely interpretable in a demonstrative way, but also complex, which makes us raise the point of view that transforms our perspective of systemic vision of the company and of how we will consolidate the points discussed with the company's information.
GESTÃO DE VENDAS: AMBEV S.A
(UNIFEOB, 2021-09-01) SANTOS, Priscila Screpanti Alves dos,; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
In this work, the company Ambev will be approached and an analysis of sales and its process was carried out, covering all stages of sales and negotiation techniques, in addition to the specification of the cost part, being the accounting break-even point, the economic break-even point and the financial break-even point. Analysis of the company Ambev S.A where its main activity is Manufacture and distribution of beer. soft drinks and non-carbonated and non-alcoholic beverages. Where an analysis will be made of the techniques and sales phases of the real company together with the analysis of its cost, volume and profit, that is, its break-even point.
GESTÃO DE VENDAS: KNN Idiomas Aguaí
(UNIFEOB, 2021-09-01) TOLEDO, Daniel Henrique,; SERPA, Juliano Henrique ,; SANTOS, Santos; FERREIRA, Sostiner da Silva,; MARIANO, Udson,; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
Well-defined processes are extremely important for the functioning of an organization as a whole. They aim to establish guidelines to reach a pre-established goal. All areas of a company have processes, regardless of how they are carried out, the difference is that if the processes are well defined and executed correctly, the company tends to reach the goal more easily.
GESTÃO DE VENDAS: SALUTE
(UNIFEOB, 2021-09-01) CYPRIANO, Samuel S.P.,; BERNARDES FILHO, Aristides,; FERREIRA, Daniela Fernandes,; LEME, Renato Henrique,; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
Main economic activity: Manufacture and distribution of clay filter. Secondary economic activities: Distribution of filter candles and accessories for water filters. Salute is a registered trademark, manufacturer and distributor of products ceramics that has its headquarters in the city of Jaboticabal, in the interior of São Paulo, preserving a millenary tradition where water conservation in its container is cooled naturally due to the porosity of the clay.
GESTÃO DE VENDAS: UNIFEOB
(UNIFEOB, 2021-09-01) FELIX, Pamela Borges,; MACEDO, Evelyn dos Santos; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
The objective of this Integrated Project is to carry out an analysis on the Management of Sales of a particular company. Sales Management is a set of actions aimed at commercial evolution, which allows a better view of the business segment and assists in taking decisions. This type of management aims to develop a sales force, coordinate operations and implement sales techniques, allowing the company to achieve or exceed established targets.
GESTÃO DE VENDAS>: BOMBRIL S.A.
(UNIFEOB, 2021-09-01) CONTINI, Rodrigo Teodoro,; SILVA, Marcelo Alexandre Correia da,; MARCONDES, Renata Elizabeth de Alencar,
In this work I approached the themes related to Sales Management and Cost Management of a company. On the technical and theoretical aspect, I tried to show how important it is to think in sales and negotiation in a broad way. The studied content shows how much is important to know the concepts well for a company to be more effective in Business.
A MARCA E O CONSUMIDOR :COCA-COLA
(UNIFEOB, 2021-09-01) GLEICY KELLY POSSIDONIO MARQUES, Gleyce Kelly Possidonio,; SILVA, Marcelo Alexandre Correia da,
This project aims to portray the relationship between brands and their consumers, aiming to address the expectations generated, the importance of research to know your audience and the main factors that influence the creation of a link between both It is undeniable that the relationship between brand and consumer is an essential factor for the success and survival of companies, through their products and services, so it is extremely important to know and understand customers.
A MARCA E O CONSUMIDOR:
(UNIFEOB, 2021-09-01) FERREIRA, Leandro,; SILVA, Marcelo Alexandre Correia da,
Marketing is one of the best tools for business organizations seek ways to improve and reach the desired markets. But how over the years and especially in the last decade, after the global financial crisis of 2008 and also that of 2020 with the Coronavirus pandemic, many companies needed change their strategies to stay in the market, in this way, they needed to analyze which products would really bring results to the business organization.
A MARCA E O CONSUMIDOR:
(UNIFEOB, 2021-09-01) SANTOS, Hauan Mubarack ,; SEBASTIÃO, Heloisa Barbosa,; SANTOS, Maria Helena B. R. Santos; SILVA, Marcelo Alexandre Correia da,
In this IP we will talk about Nike, a company that gained its space in the sporting goods market. With a remarkable story, we will show your consolidation as a brand reference, using its marketing strategies to position your products which are references around the world. Nike started off on the right foot in 1962. Originally known as Blue Ribbon Sports, the company's focus was on providing high-quality running shoes. quality, designed for athletes by athletes. Its founder, Philip Knight, believed that high-tech shoes for runners could be made at affordable prices. competitive if they were imported.
A MARCA E O CONSUMIDOR:
(UNIFEOB, 2021-09-01) FONSECA, Júlio César da; CAZAROTO, Maria Eduarda Silva; SILVA, Marcelo Alexandre Correia da,
The objective of this project is to show, in an integrated and clearer way, possible, the brand positioning of the company Puratos Brasil. In addition to showing the perception on the part of consumers, it is necessary to present the projects of marketing of the company and the way in which it is positioned in the market in front of customers, suppliers and collaborators. Therefore, an internal and external analysis of the company must be carried out to expand the scope of the project and thus broaden the way in which we show how the company is included in this context.
A MARCA E O CONSUMIDOR: Carmela Makeup e Semi Jóias
(UNIFEOB, 2021-09-01) OLIVEIRA, Caio Vinicius Bernardo de,; FELICIO, Isadora Bernardo,; SILVA, Marcelo Alexandre Correia da,
In the presentation of this project the objective is to analyze the positioning of the brand of the company Carmela and the perception of its consumers. The brand management process – or branding – involves a series of activities that start from the conception of the brand itself and permeate everyday marketing actions. The objective is to position your brand in the consumer's mind, indicating clearly its differentials and attracting the ideal public, the one that will be most satisfied with your products or services.
A MARCA E O CONSUMIDOR: KNN Idiomas Aguaí
(UNIFEOB, 2021-09-01) TOLEDO, Daniel Henrique; C. FILHO, Gilberto Peixoto de; RIBEIRO, Ana Beatriz Silva; OLIVEIRA, Maykon Mendes de; SILVA, Marcelo Alexandre Correia da,
We live in an increasingly technological and increasingly social world, where People look for brands and products that satisfy their needs. each brand if positions according to the target audience, geographic region, social class, among many other features. The main objective of a brand positioning is to make remember in people's minds.
A MARCA E O CONSUMIDOR: Magazine Luiza S.A.
(UNIFEOB, 2021-09-01) JUNQUEIRA, Davis Vitor,; GINEZ, Kenneth G. Ramires,; GUIMARÃES, Rodrigo Vinícius,; ALVES, Wesley,; SILVA, Marcelo Alexandre Correia da,
This Integrated Project aims to analyze the positioning of the brand of a company in the market and the perception by its consumers. Through a detailed study of a real company, the methods chosen for brand management and customer loyalty, pointing out relevant alternatives for retail. And based on the information from surveys, define the behavior and consumer expectations of the company.
A MARCA E O CONSUMIDOR: MON CHÉRI CREPERIA ANDRADAS
(UNIFEOB, 2021-09-01) SONCINI, Giovanna Dias,; FERREIRA JUNIOR, Marcelo E. ,; SILVA, Marcelo Alexandre Correia da,
With the intention of deepening the studies related to the themes of Brand Management and Positioning / Consumer Behavior, this project aims to analyze the brand positioning of a real company (MON CHÉRI CREPERIA ANDRADAS) and the perception of its consumers.
A MARCA E O CONSUMIDOR: SNBC Equipamentos Industriais
(UNIFEOB, 2021-09-01) SOUZA NETO, Homero C,; SILVA, Marcelo Alexandre Correia da,
The purpose of this Integrated Project is to analyze the positioning of the SNBC Equipamentos Industriais brand in its specific market and the perception of its customers. This activity will provide the company's top management with content for strategic decision-making in relation to its partners, products, customers and relationships, aiming at an improvement in its image and results. Based on the analysis, it will be possible to promote actions aimed at solving specific needs and desires of customers, consolidating institutional relationships.
A MARCA E O CONSUMIDOR: STARBUCKS SÃO
(UNIFEOB, 2021-09-01) MARIANO, Rogério de Oliveira; PINHEIRO, Alexsander de Oliveira; DIAS, Jonas Manoel dos Reis; SILVA, Marcelo Alexandre Correia da,
In this project we will be approaching all the methodology applied throughout the quarter, as well as identifying the importance of Communication and Vision Systemic in customer loyalty, brand structuring and globalization of a brand in this very competitive market. For such surveys, we will be studying the processes and approaches made by the multinational company STARBUCKS, a reference in its segment, and identified as one of the pioneers in this market niche.
A MARCA E O CONSUMIDOR: YAKULT
(UNIFEOB, 2021-09-01) ALVES, Laynara ,; BEZERRA, Maria,; SILVA, Marcelo Alexandre Correia da,
The present work aims to present the positioning of the company YAKULT S/A. INDUSTRIA E COMERCIO in relation to the market, seeking alternatives to retain the customer, analyzing the behavior and aspects that involve the environment of consumer expectations in relation to products and services offered by the company, based on internet research, with the public and the knowledge acquired during the lessons of this module. Suggestions for improvements will be presented, based on market statistics and field research; in order to become a reference in the food industry, uniting science and health.
OS QUATRO “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) SANTOS, Arthur Rafael Mello dos; MARIANO, Udson; FERREIRA, Sostiner da Silva; SILVA, Marcelo Alexandre Correia da,
Titled “The 4 Ps of Marketing”, this integrated project aims to analyze the four elements that make up the marketing mix (product, price, place and promotion) in the strategic planning of Companhia de Bebidas das Américas (Ambev). For this, a brief introduction was made in chapter three about the analysis of scenarios, marketing planning, opportunities and threats (for this sub-item the SWOT analysis was used), innovation, management of the marketing mix, the four feet and finally, a case study. The latter was intended to improve environmental care practices, one of the company's main concerns.
OS QUATRO “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) SOUZA, Lauana Cristina Rocha de; SILVA, Marcelo Alexandre Correia da,
The 4 Ps of Marketing, it is essential to put the brand on the market, targeting the position you want to achieve. Therefore, the definitions of Price, Product, Place and Promotion are responsible for transmitting this positioning to the target audience and consolidate the brand image in the minds of consumers. 2. COMPANY DESCRIPTION Company: Fattore Distribuidora de Veículos Ltda. Av. Thirteenth of May, 555, Jd. Canada - CEP: 13874-282 CNPJ: 50.973.031/0001-05 Vehicle Dealership, focused on the entire automotive market. Sales of new and used vehicles; Mechanical workshop and bodywork and painting service
OS QUATRO “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) FONSECA, Júlio Cesar da; CAZAROTO, Maria Eduarda Slva; SILVA, Marcelo Alexandre Correia da,
The present work aims to analyze, from the point of view internally and externally of the chosen company, the four “P”s of marketing and how its concepts are put into practice in the day to day of the company studied. Throughout the project, ending with its conclusion, this important tool used by managers of companies from various segments; not only its concept and explanation, but also how it is put into practice.