Browsing by Author "SILVA, Marcelo Alexandre Correia da"

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OS 4 “P”s DE MARKETING Natura & Co
(UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.
OS 4 “P”s DE MARKETING:
(UNIFEOB, 2021-11-01) ALVES, Marilia Pereira Ferreira Maim; ALVES, Wesley Maim Rodrigues; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.
OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee
(UNIFEOB, 2021-11-01) SOUZA, Fernanda Rodrigues B. de; BRAZ, Josiane Maria Janizeli Sassarão; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
The company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.
OS 4 "P's DE MARKETING :MAGAZINE LUIZA
(UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.
APP Posto
(Fundação de Ensino Octávio Bastos, 2021-06-30) SILVA, Marcelli Sulatto da; CAMPAGNA, Nathan Willian Pasquini; SILVA, Rafael Cunha Theodoro da; MARQUES, Thiago Rocha Silva; BARROS, Vinicius César de; DIAS, Eryk Scarabello; BORGES, Hamilton Tumenas; SANTOS, Mariângela Martimbianco; GLÓRIA JÙNIOR, Mauro; SILVA, Marcelo Alexandre Correia da; OLIVEIRA, Rodrigo Marudi de
The due work is a project to identify a method of affiliation between customers and the establishment, simultaneously with its employees, using the most notorious interactive medium with the market in recent years, the applications.
Benefícios da lei do bem relacionados a inovação nas organizações: Casa Maieru
(Fundação de Ensino Octávio Bastos, 2023-11-30) SILVA, Eduardo Ananias da; RISSARDI, Gustavo de Paula; XAVIER, João Octávio Batista; CARVALHO, Marcus Vinícius Peres de; SILVA, Miguel Augusto Dringoli; LINOS, Vitor Alexsander; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; SANTOS, Mariângela Martimbianco; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
This work, associated with the eighth module of the Administration course, aims to develop a consultancy project for the company Casa Maieru, demonstrating how it can then gain a competitive advantage through the benefits offered by Lei do Bem nº 11.196/2005 which, by In turn, it is nothing more than a government incentive created for companies that invest in RD&I and have the Real Profit taxation regime. With this, this project will provide the organization with a manual showing the step-by-step process for adhering to the benefits of the Lei do Bem, as well as examples of success, analyzes and projections carried out for observation of the company, through the study units of the semester.
Benefícios da lei do bem relacionados a inovação nas organizações: CRC Comércio de Pneus
(Fundação de Ensino Octávio Bastos, 2023-11-30) PEIXOTO, Guilherme Henrique de Freitas; SCATOLIN, Larissa Zanetti; EUGÊNIO, Maria Laura Aparecida; SILVA, Maristela Melchiades da; ANSANI, Natan Henrique; MATTOS, Tamirez Gabriele Almeida; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
This project aims to present the Lei do Bem and its benefits for the company CRC Comércio de Pneus, seeking to encourage improvements related to innovation and technology in its routine.
Benefícios da lei do bem relacionados a inovação nas organizações: PALINIALVES
(Fundação de Ensino Octávio Bastos, 2023-11-30) GONÇALVES, Joely de Cassia Reis; MARQUES, Jhenyfer Caroline; LIMA, Thamyres Beatriz Santos de; GOMES, Luana Rodrigues; SILVA, Ana Luiza Souza da; BORTOLUCI, Diego Otávio; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; SANTOS, Mariângela Martimbianco; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
This work is about a company that innovates the agricultural machinery market. Our objective is to demonstrate to the company the benefits of using the law of good for competitive advantage through innovation.
Benefícios da lei do bem relacionados a inovação nas organizações: Pinduka Supermercados
(Fundação de Ensino Octávio Bastos, 2023-11-30) SILVA, Bruna Cristina da; FRANCO, Izabela Teixeira; FELICIANO, Lilian Vitória; SIMIONATO, Luiz Gabriel; FERREIRA, Carolina Teixeira; PANCINE, Luiz Fernando; SANTOS, Mariângela Martimbianco; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
This project will detail all the requirements, proposals and benefits that the Lei do Bem can offer to companies and in particular the chosen company with the trade name Pinduka Supermercados, which will have its data collected for a complete analysis to verify whether it will meet the pre-requisites. -established and what steps will be necessary to develop an innovation, as well as what fits within the articles to be categorized as an innovation.
Desenvolvimento e Retenção de Talentos: Leal Dutra Distribuidora
(Fundação de Ensino Octávio Bastos, 2023-11-30) ANACLETO, Ariele Vitória; GOMES JÚNIOR, Ederval Pereira; TONETTI, Isabela; CUNICO, Talya Cristina; CASTRO, Thaíza Costa de; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
The objective of this project is to improve existing practices and implement innovative strategies to identify, attract and develop the best talent available. Furthermore,the project seeks to create a work environment that promotes the continuous growth and engagement of employees.
Desenvolvimento e Retenção de Talentos: Monreal Serviços Contábeis Ltda
(Fundação de Ensino Octávio Bastos, 2023-11-30) MAGALHÃES, Bruno Eduardo Rodrigues; SERPA, Maria Eduarda Torriani Ferreira; COSTA, Melissa Ramos da; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
The objective of this consultancy is to carry out an analysis of the company Monreal Serviços Contábeis with a clear purpose; help it reach its maximum potential in terms of developing and retaining talent.
Desenvolvimento e Retenção de Talentos: Orfeu Cafés Especiais
(Fundação de Ensino Octávio Bastos, 2023-11-30) DINIZ, Bruno Eduardo; BIBIANO, Carlos Eduardo; QUEIROZ, Ivan de Souza; RISSI, Rodrigo; BASSI, Savio Pavanni; CARIOCA, José Márcio; ABREU, Almir; SACARDO, Otávio; SILVA, Marcelo Alexandre Correia da; MARCONDES, Renata Elizabeth de Alencar
The objective of this project is to evaluate in an analytical and structured way the progress of the human resources bases of the company Orfeu Cafés Especiais, as well as the strategies they use to select and retain talent in their organization.
Diagnóstico de Marketing: Delivery Supermercado
(UNIFEOB, 2022-10-07) BOLDRIN, Douglas Henrique; OLIVEIRA, Guilherme Mariano de; IMAFUKU, Leonardo Correa; MOURÃO, Natan Peixoto Pereira; POZZER, Valter Gustavo Massaro; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
Our project consists in the dissemination of an application that allows the consumer make their purchases in a supermarket in São João da boa vista without leaving the comfort of your home. Because it is an innovative idea that is not yet implanted in the market, we decided to study in depth the possibilities to know if it is something that would have the approval of the public. We will study the strategies of the product and service, analyzing the market in which we are located, we will make a of price taking the competition as a base, we will analyze in depth the channels of communication seeking mechanisms to reach the customer in the best way and we will aim, mainly, in the development of the website and social network of the application.
Elaboração de Diagnóstico de Marketing: Agro Avenida
(UNIFEOB, 2022-10-06) BRUN, Cristiane; EVARISTO, Daniel; SOUZA, Franciele; GOMES, João Pedro; OLIVEIRA, Wellington; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
With the high competitiveness experienced by companies in the current economic scenario and given the difficulties of undertaking, it is essential to identify the target audience, know the market in which it operates and define where the company wants to go. Thus, managers need reliable information on the reality of the market to assertive decision making in order to achieve the defined objectives. For that, it is It is essential for organizations that aim for success to carry out a strategic diagnosis. O will help managers in the management process and decision making, allowing a holistic view of the company's reality.
Elaboração de Diagnóstico de Marketing: Aplicativo B.F.F - Beer, Friends and Foods
(UNIFEOB, 2022-10-07) GONÇALVES, Bruno Marcel Ribeiro; MUNIZ, Gabriele de Souza; LIMA, Paula Venâncio de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This project has as objective the elaboration of the diagnosis of Marketing of the company Lima & Gonçalves LTDA, which is responsible for the development of the B.F.F app - Beer, Friends and Foods. The group chose this company because as they were already familiar with it for account of the development of a business plan in the 3rd module of the course, they wanted to delve into its Marketing strategies. Within this semester, they had the understanding that Marketing not only is related to Propaganda and Publicity but involves an entire market study in order to understand the target audience and serve it in the best possible way. With the discipline of Marketing of Services and Retail, taught by professor Elaina Cristina Paina Venâncio, we can learn more about services and retail, not only in the concept but how to apply the best service aiming at customer satisfaction client.
Elaboração de Diagnóstico de Marketing: Do Meu Tamanho
(UNIFEOB, 2022-10-07) SOUSA, Mariana da Silva de; AGUIAR, Beatriz Lorena de Assis; GONÇALVES, Giovanna Lima; CAMARGO, Pedro Santos; LOPES, Thaís; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This integrated project was developed with the aim of applying the knowledge of marketing acquired during the semester in a company, in this case we opted for the creation of an e-commerce, that is, an electronic or virtual commerce store, whose main objective is to consists of selling women's clothing in Plus Size. the project development arose due to the need that women who wear clothes in larger sizes find difficulties to find clothes of your size, taste and price. With the lack of this segment in the market, the organization saw a business opportunity and chose to a digital platform, to reach this audience more efficiently.
Elaboração de Diagnóstico de Marketing: Eco Care Cosméticos Orgânicos
(UNIFEOB, 2022-10-06) FERNANDES, Arthur Henrique Dias; SILVA, Bruna Luiza da; MENDES, Fabio Junio Moreira; ROSA, Izabela Cristina Pereira; SPINDOLA, João Victor Rubbo; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
Eco Care is the online destination for the individual looking to consume 100% organic, natural and vegan products. Seeking satisfaction in selling high quality products without harming the environment. Our project aims to value healthy life and a well-balanced planet. be careful, with that, we created the Eco Care website that has as a predominance the sale of makeup, hair and bath, skin and body and aromatherapy products. Natural cosmetics are those whose raw material and active principles can be considered natural, for example, the use of vegetable butters and oils, dyes and natural pigments, not tested on animals.
Elaboração de Diagnóstico de Marketing: Elegance Boutique
(UNIFEOB, 2022-10-07) REZENDE, Andriel de Oliveira; COSTA, Maria Elisa Alves da; SILVA, Marisa Graziela da; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
When we know the content of the Interdisciplinary plan, knowing in depth the marketing a firm, so we research a flashy company to diagnose and we chose Boutique Elegance. We sought to analyze all types of goods, how they are organized, by who is most sought after, how the owners relate to the clientele, values, and the way sales are made to customers. First, we seek to know about the microenvironment is microenvironment of this store, knowing the internal aspects about the providers, employees, providers service (advertising agencies, transport) branches. And external aspects, such as the general clientele, cultural, political, technological transitions and profits. The second step was to analyze product, values, place and promotion (discounts), more known as 4Ps, this way we will understand how this company delivers its goods to the market, analyzing the target audience.
Elaboração de Diagnóstico de Marketing: Follow Makeup
(UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.
Elaboração de Diagnóstico de Marketing: Home Burguer's
(UNIFEOB, 2022-10-06) GOMES, Lavínia Vilas Boas; PARMEZANI, Luana; LOPES, Noély Vitória; TEIXEIRA, Paulo Octávio; ZANI, Rafaela Monteiro; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
This work aims to address some aspects related to marketing about Home Burguer's, which is a gourmet hamburger. The choice of the construction of this company is totally based on research which shows that this sector has been in constant growth over the last few years. Each study unit had a very valid participation in the project, where we can highlight the identification of the company's target audience, the additional services to become a differentiator, identify the correct distribution channels and so on. It is also important to highlight the importance of digital marketing because today in day the internet is practically accessible to almost everyone and knowing how to work the virtual environment is essential.