Browsing by Author "SILVA, Marcelo Alexandre C. da"

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DIAGNÓSTICO DE MARKETING: ADIDAS DO BRASIL LTDA
(FUNDAÇÃO DE ENSNO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; JULIO, Anderson de Almeida; DIAS, Bhrayann da Silva; PEREIRA, Marcela Alves; RODRIGUES, Matheus Celestino; MORGADO, Oscar dos Santos Marcelino; CAVALARI, Otavio Henrique Miguel
Due to difficulties in the last company chosen by us, we decided to a company widely spread in Brazil and in the world, ADIDAS. Our aim is to develop the competences of each discipline and unite them for the objective final to present a detailed work about the company
DIAGNÓSTICO DE MARKETING: AREZZO
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; AGNES, Caio; MORAS, Daiana; ALVES, João Paulo; BERTOLINI, Luis Gustavo; BELCHIOR, Sandro Isaac Marusso
When the theme of the Interdisciplinary Project of this module is presented, which is diagnosis of marketing for a company, we started looking for a company that was interesting to work for, and in this the group decided to choose the company AREZZO&Co among those raised. We work to identify the products, product distribution, target market and segmentation, price base, how the company approaches and treats its customer, and how it performs the sales service to the consumer. Firstly, we started to analyze the company's market, identifying the macro-environment and micro-environment factors, which are uncontrollable factors for the company, such as currency fluctuations and suppliers, items related to the subject Marketing Research by professor Marcelo Alexandre.
DIAGNÓSTICO DE MARKETING: BOMBRIL
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; SANTOS JUNIOR, Jose Alcides dos; STREMEL, Luis Fernando Pacifico
The objective of this project is to carry out a diagnosis of Marketing of the company Bombril, for that will be used the knowledge acquired in the units of study of the 5 semester of the Administration of the UNIFEOB, module of marketing. The criterion used to choose the company was through a major crisis that the company went through, and how it managed to get out of it. Bombril was one of the first Brazilian companies to believe in advertising and to focus on building a brand: with intensive promotions and publicity campaigns broadcast on radio and television. The poster boy for Bombril steel wool, Carlos Moreno, became one of the most remarkable and beloved characters in the history of Brazilian advertising. Bombril is one of those rare cases where the brand's acceptance is so broad that it has become synonymous with a category. The company that once held 90% of the steel wool market in Brazil faced severe financial crises starting in 2002, reaching the brink of bankruptcy.
DIAGNÓSTICO DE MARKETING: CAROL COXINHAS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick Jacoboski; BLOTTA, Fernanda Farnetane; SILVA, Marcelo Alexandre C. da; VENÃNCIO, Elaina Cristina; SILVA, Ana Carolina Braga Amâncio da; TOSSINI, Brenda; FREITAS, Luís Gustavo; SILVA, Rafael Borges da
This project provided a more comprehensive understanding of how to use traditional and digital marketing in a favorable way, instructing on the market that should be applied, when it should be applied, the prices to be charged and the value of the product or service to the customer. In this way, we chose Carol Coxinhas due to its exponential growth in a short time, the quality of its products and services and the transparency that the company conveys. The study units influenced the critical look and provided the ability to develop and elaborate the project based on the company and understand Carol Coxinhas' position in the market vis-à-vis its competitors. The Digital Marketing unit has proven that it is the most accessible and effective method to promote the brand and products through the media, the best way to communicate directly, clearly and persuasively with the public.
DIAGNÓSTICO DE MARKETING: NETFLIX
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina
The Marketing Diagnosis project aims to understand the need that a company has, to know its market in which it is inserted and its consumers. For the application of this project, the group chose to use the company Netflix for data analysis, since the company is strongly recognized for its excellent work in marketing. To understand the diagnosis of Marketing, it is necessary to consider some points, they are: Market Research, which aims to understand the need to carry out market research so that, with the data and information obtained, it can define strategies that aim at a common objective, and also evaluate strategies, which are in progress, if they are obtaining satisfactory results. Service and Retail Marketing, helps to understand the structure of the business, what are the best actions that the company can take, and how important it is to use the correct means to reach its target audience.
DIAGNÓSTICO DE MARKETING: STARBUCKS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; MARQUES, Cananda Maria David; COMBI, Franciele; MARTINS, Heloisa da Silva; MOREIRA, Paulo Augusto Américo; GUIMARÃES, Thiago Elias Paulino
The integrated project aims to integrate all the content that has been obtained during classes, either through educators or material, and extract content from marketing and its derivatives of the company, analyze, contextualize, thus reaching the objective Final. The selection process was a joint decision, the members gave several other examples of companies, the objective was to choose a large company, which somehow has revolutionized the market in which it operates, making its competitors change as well, becoming a benchmark in the market.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING COCA-COLA
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENANCIO, Elaina Cristina; REZENDE, Adriano de Oliveira; TOESCA, Alessandra Ribeiro; GUIMARÃES, Aline da Silva; MASIREVIC, Ianka Lima; ALMEIDA, Mayara Vieira de
The interdisciplinary project developed in this module was used by the company The Coca-Cola Company (TCCC), or better known as Coca-Cola, to diagnose marketing, where topics such as SWOT Analysis, the 4P's of marketing, the Marketing, and talk directly about the product/service. The company's choice process was due to the Coca-Cola brand being very famous, market leader, for the excellent marketing it has, and for the way it develops it, managing to retain more and more consumers for its brand. Many say that it is an almost ubiquitous brand because it is everywhere in the world, and it is this logistics, this marketing that aroused the interest of seeking more about this company. The way in which the distribution of its products happens is well organized and fast, so much so that if a store places an order for soft drinks, it is delivered in a maximum of 24 hours.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING:
(FUNDAÇÃO DE ENSINO OCTAVIO BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; HONORATO, Arnaldo Otorino S.; OLIVEIRA, Caroline Cristina de; SANTOS, Guilherme Fonseca C. dos; LÚCIO, Jaqueline Guerra; GOMES, Lais Bedin
The present interdisciplinary project refers to the company NUBANK and aims to carry out a description and analysis of the micro and macro environment where the company is inserted, its positioning and strategies used to remain at the top of the market in which it operates in addition to applying in a practical way all knowledge acquired in the classroom in this Module. The process of choosing this company was due to the fact that it is on the rise in the market and has innovated in the way people can buy and pay their bills without a fee, making it a pioneer in the environment in which it operates. Nubank is a pioneering Brazilian startup company in the financial services segment, acting as a credit card operator and digital bank with operations in Brazil, headquartered in São Paulo and founded on May 6, 2013 by David Vélez. In 2014, the company launched its first product, an international credit card under the Mastercard brand, with no annual fee and completely managed through an application. In 2017, Nubank also launched its benefits program, Nubank Rewards, and NuConta, a digital account that is already used by more than 2.5 million Brazilians. In 2019, it started offering loans to some customers.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: DANONE
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; SILVA, Marcelo Alexandre C. da; VENÂNCIO, Elaina Cristina; VASCONCELLOS, Marcelo Augusto; LEITE, Patrícia Gabrieli; NUNES, Joyce Guimaraẽs de Cassia; BATISTA, Ester Carolina; SANTOS, Tiago Pereira Santos
The project aims to analyze what are the strategies and forms of marketing that the chosen company works. The company Danone was chosen to carry out this work due to its strong brand and excellence in the way it does its marketing. In the study units, we put into practice, with Professor Fernanda Farnetane Blotta, the characteristics of the product, such as its description, levels, classification, attributes, pricing method, channels and the distribution and promotion models used. In Professor Marcelo Alexandre Correia da Silva's study unit, we can see how the four P's are used very efficiently, marketing evolution, branding and understanding of customer behavior. We can also analyze the macro environment related to Danone, such as external economic environment, demography of the host city, natural environment related to the company's surroundings, consumer culture, how technology changes the way the company communicates with customers and laws related to Danone's activities
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: HAVAN
(FUNDAÇAO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; JORGE, Douglas Donizete; MIRANDA, José Abilio; STELA, Josimar Ferreira; SOUZA, Larissa Cristina S. de Souza; CORREA, Lucca Acesani
This project aims to apply the contents studied in the classroom in a particular company and see if it is doing a good job related to your company's general marketing. Talking a little about the study units involved in this project we have: The Service and Retail Marketing study unit aims to detect possible flaws in the quality dimensions, or in the strategies or in the action programs chosen by the studied company and identify the factors that would increase its demand. The study unit Market Research aims to see what type of strategic marketing used by the company to achieve business competitiveness. The Digital Marketing study unit aims to help us understand which were the evolutions that took place over the decades and show us what era we are living today and understand its importance to the success of companies.
ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.A
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-06-01) SILVA, Marcelo Alexandre C. da; MARDONADO, Erick; BLOTTA, Fernanda; VENÂNCIO, Elaina Cristina; CARDOSO, Gabrielle da Silva; SOUZA, Lívia Maria Lourenço de; TEIXEIRA, Leticia da Costa; LAUDELINO, Matheus Lucas
The interdisciplinary project has as main objective to carry out the diagnosis of the Marketing Scenario of a company. For the development of this project, we chose the Itaú bank because it is one of the biggest brands in our country, so we will analyze the current marketing scenario of this organization and the market in which it operates.
FEOB Food
(UNIFEOB, 2022-10-24) MUINOLO JUNIOR, Alexandre; NOGUEIRA, Amauri; OLIVEIRA, Andre Mendes de; OLIVEIRA, Giovanny Augusto de; TOMÉ, Marcelo Franco; SANTOS, Vinícius Gabriel Nogueira dos; TELLES, Sidney Gitcoff; NOGUEIRA, Thiago; OLIVEIRA, Rodrigo Marudi de; SILVA, Marcelo Alexandre C. da
O projeto tem como principal, criar um website com o foco de facilitar e organizar tempo dos alunos, servidores, professores e vendedores dentro do campus, onde o intuito será facilitar as vendas dos food trucks. O website tem como objetivo permitir que o cliente faça um pedido de um food truck específico disponível dentro do Campus Mantiqueira da Unifeob, o cliente e o produto irão receber um código para ser identificados e para o cliente poder retirar o produto, assim fazendo com o que o sistema do website possa confirmar a retirada.. O projeto foi apresentado, como ideia de negócio com o professor da Escola de Negócios da UNIFEOB, Marcelo Alexandre Correia da Silva, e abraçado pelo professor Sidney de Linguagem e Técnicas de Programação III, onde foi definido como Projeto Integrado (PI) ao módulo 3 do curso superior de Análise e Desenvolvimento de Sistemas de 2019, no Campus Mantiqueira da UNIFEOB, em São João da Boa Vista/SP e utilizando o conhecimento das matérias ministradas nos módulo para concretização do aplicativo no projeto.
Modelo para Elaboração e Formatação de Artigos Científicos da UNIFEOB
(UNIFEOB, 2022-10-18) DIAS, Bhrayann da Silva; MORGADO, Oscar dos Santos Marcelino; CAVALARI, Otávio Henrique Miguel; SILVA, Marcelo Alexandre C. da
The article in question is summarized in presenting the impacts caused on the country's economy, specifically in relation to the increase in the unemployment rate caused by the coronavirus (COVID-19) at the national level. With the knowledge that during the pandemic several families were left without income, the purpose of presenting Digital Marketing as an alternative for improvement for new entrepreneurs is to point out in this text strategic options and tools that help in the progress of business, leveraging their sales and better managing them. the respective processes.
Plano de negócios empresarial : 4QUEEN’S BEAUTY
(UNIFEOB, 2022-10-05) LOPES, Angela Fontes; SANTOS, Mayara Alves dos; BIAZOTO, Sofia; DIAS, Thalissa Rodrigues; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
Este projetoirádescreveracriaçãodaempresa4Queen'sBeauty,umcomérciovarejista decosméticos,queéfocadoemoferecerprodutosveganos,ouseja,nãotestadosemanimaise feitos com matéria primanatural,demaneiraquenãoagridaomeioambiente.Osprodutosda 4Queen's são resultado deumaparceriacomumaindústriadecosméticosveganosquepossui os mesmos ideais que as sócias da empresa, eles produzem e cuidam de toda a parte da industrialização, já a 4Queen's compra erevendeessesprodutos , enabling customers to use the system of returnable products, where empty packaging is allowed to be exchanged for new products at a lower price. 4Queen's is located in the center of the city of Aguaí, in the interior of São Paulo.
Plano de negócios empresarial : acolhe
(UNIFEOB, 2022-10-07) SILVA, Adalberto Aparecido Ferreira da; DRINGOLI, Ana Caroline Biazoto; RAMOS, Leonardo Moraes; RABELO, Pedro Antonio de Carvalho; PAN, Rafaela Aparecida; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
Acolhe is a clinic created to assist and monitor the growth and development of children who have been diagnosed with Autism Spectrum Disorder. The initiative was co-founded by Adalberto Ferreira, Ana Caroline Biazoto, Leonardo Moraes, Pedro Rabelo and Rafaela Pan. They had an idea from the moment they noticed that this type of clinic existed in only one city in the region.
Plano de negócios empresarial : CLICK GERAL
(UNIFEOB, 2022-10-05) MOTA, Gabriel Oliveira; RODRIGUES, Guilherme da Silva; PINTO, Igor de Souza Crecitelli; RIBEIRO, Marcela Marcolino; SEVERINO, Vinicius Francisco; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
Our company will be an application that provides the public with collaborators who provide service to others, our biggest target audience is people who work outside and don't have much time to clean their house and leave it clean or even housewives who need it due to lack of knowledge or experience in to do a certain service inside your own home, with that our services will be the cleaning, electrician, plumber and the general service for everything the person wants.
Plano de negócios empresarial : INFLUENCER CONSULTORIA
(UNIFEOB, 2022-10-05) FERNANDES, Ana Laura; CARVALHO, Luiza Helena; OLIVEIRA, Maria Fernanda; FRANCO, Izabela; OLIVEIRA, Suelen C. Faria de; RAMOS, João Guilherme; GENEROSO, Giuliano; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
Our creation was the company Influencer consultancy, in the city of São João da Boa Vista - SP. Influencer will assist in the inclusion of people with physical disabilities in small, medium and large companies, through online and face-to-face consultations. The company is small and with limited liability, belonging to the partners Ana Laura Fernandes, Luiza Helena Carvalho, Maria Fernanda Oliveira, Izabela Franco, Suelen Faria de Oliveira, João Guilherme Ramos and Giuliano Generoso, students of the business administration course.
Plano de negócios empresarial : Let's Go Action
(UNIFEOB, 2022-10-05) ARMIDORO, Gabriela Léo; ALVES, Igor Caruso; ABREU, Maria Eduarda; MUBARACK, Mario Sergio; VITORINO, Patrik Wesley; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
The companySoluçõesEmTecnologiaL.I.S. is specialized in the area of developing applications and systems, in order to facilitate processes of other companies. In other words, we provide maintenance for companies' computers, and we help them to facilitate their day-to-day activities, developing systems for this.
Plano de negócios empresarial : singullar perfumaria
(UNIFEOB, 2022-10-07) SANTAMARINA, Victor Assi; SANTOS, Vanessa Damasio dos; FERRARAZ, Thailla Maria Tognolli; FELIX, Pamela Borges; SILVA, Arthur Rossi; SILVA, Aline Francisco Quirino da; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
Singullar Perfumaria, registered in the National Legal Entity Code CNPJ 11.031.405/0001-06, located at Av. Dona Gertrudes Nº 48 in the city of São João da Boa Vista - SP, has the activity of retailing personalized cosmetics, being a limited company (LTDA), where it fits in the simple national tax regime.
Plano de negócios empresarial : Vulpes
(UNIFEOB, 2022-10-07) FONSECA, Ana Júlia; HISSNAUER, Bruno Graciano; CAMARGO, Camila Fernanda de Lima; BERTHEIM, Gustavo Endrigo Costa; SILVA, Marcelo Alexandre C. da; MARTINS, Antonio Carlos Lupeti; VALLIM, Max Streicher; SIQUEIRA, Marcelo Ferreira; PRADO, José Marcos do
This project consists of simulating the creation of a real company in the fashion segment, its fantasy name is Vulpes and it is located in São João da BoaVista-SP. The clothing brand offers products with an entrepreneurial concept, bringing new technologies in the fabric and a perfect in clothes that are made with the best materials on the market.