Browsing by Author "SILVA, MARCELO ALEXANDRE CORREIA DA"

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A MARCA E O CONSUMIDOR COCA-COLA ANDINA
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; BOLZAN, AIMÊ FERREIRA; DIONÍSIO, DIEGO DE SOUZA; ANDRADE, JULIANA C. DE
The brand influences our decisions every day. How consumers think, feel, and most importantly choose which products and services to count on are the key factors to look at. Understand what consumers want and need without them having to express their wishes objectively. With all this, a study of the brand Coca-Cola is done in this project, showing that with a good analysis of people and their social, cultural and their psychic patterns can provide the best choice of products for each group.
A MARCA E O CONSUMIDOR KNN IDIOMAS ANDRADAS
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; LIMA, JOÂO VICTOR FERNANDES DE
The Integrated Project (PI) of the marketing course proposed an analysis of the positioning of a real company, and the perception of consumers in relation to it. The title of the project is “THE BRAND AND THE CONSUMER”, and in it we must apply the knowledge acquired during the initial classes of the marketing course, focusing on the two main modules seen, namely: CONSUMER BEHAVIOR; and BRAND AND POSITION MANAGEMENT, thus encompassing the theme of the IP. The main task of the INTEGRATED PROJECT is to put into practice the knowledge acquired in class, thus bringing a real experience of a portion of a marketer's daily life, such as business analysis, strategic planning, customer and market research, market analysis. competitors, among many other essential tasks for effective marketing planning. As all practical work has its difficulties, integrated work requires the student to move away from the passive condition of just receiving content, and to apply it cohesively in the project, and as the analysis is done from a real company with active consumers, the work does not work. it is based only on hypotheses and ideals, but on concrete data, analysis and research
A MARCA E O CONSUMIDOR McDonald’s Corporation
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA
This research shows us the transformation of McDonald's into the largest fast service network in the world. The restaurant was founded in 1948, when the two brothers decided to turn their Drive-In into the first McDonald's, with limited menu, Self-Service and Drive-In. Entrepreneur Ray Kroc joined the company as a franchisee in 1955. He then bought the McDonald brothers' restaurant chain and expanded the chain to worldwide. Our work will address the following aspects; customer relationship, digital marketing, social media marketing, market product analysis, innovation and communication strategy. Bringing along its biggest competitor than today is iFood. You order any kind of food anywhere, in all price ranges, and they deliver fast. And today they are almost the same size as McDonald's in Brazil, dueling with each other and their consumers. Part of the success is due to the boldness and marketing strategies competing space for space and the gain of marketing seeking customer loyalty in today's market. .
A MARCA E O CONSUMIDOR TERRAVERDE
(Fundação de Ensino Octávio Bastos, 2019-09-30) SILVA, MARCELO ALEXANDRE CORREIA DA; Cabral, Ana Paula; Ferreira, Blecker de Menjão; Alonso, Heytor Augusto; Ferreira, Júlia Maria Pereira; Eduardo, Patrick de Mario
The present work is about the analysis of the brand positioning of Jonh Deere and the perception by Terraverde customers, namely the description of the company in question, reporting its location, part of its history and some specifications, its market positioning, customer loyalty, consumer expectations and customer survey. This organized in four parts. In part one, the objective of the work will be addressed. In part two, a description of the company and its logo will be reported. Part three will cover the analysis of brand positioning and customer surveys. In the last part, we will conclude the work itself, reporting the results found by the research. The methodology used was the bibliographic research, enriched with some interviews made directly with brand consumers.