Browsing by Author "SCAVAZANNI, Fernanda"

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    Elaboração de um plano de Marketing: Hinode
    (Fundação de Ensino Octávio Bastos, 2019-06-30) FONSECA, Eduardo Riquena; SCAVAZANNI, Fernanda; SILVA, Marcelo Alexandre Correia da
    The Hinode brand was not well known before, but is now a highlight in the Brazilian market and in the world of multilevel marketing. It was founded in 1988, in a garage located in the north area of São Paulo, and has been a small company for years. The great progress came after the company adopted the multilevel marketing style, this style is often used by financial pyramid schemes, but we will see how it works as we work, as there are exceptions. In this style, salespeople earn not only by selling products, but also by referring new salespeople.