Browsing by Author "SANTOS JÚNIOR, José Arnaldo dos"

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    Cadeia de Suprimentos: Natura
    (Fundação de Ensino Octávio Bastos, 2023-06-30) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; VENÂNCIO, Elaina Cristina Paina
    The objective of this material is to study the production chain of Natura Cosméticos, one of the most capable companies in commercial logistics, from the acquisition of raw materials to the delivery of products to the final consumer.
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    Estratégia em Logística: Natura
    (Fundação de Ensino Octávio Bastos, 2023-03-30) MARQUES, Brena Rodrigues; MACEDO, César Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; VENÂNCIO, Elaina Cristina Paina; MARCONDES, Renata Elizabeth de Alencar
    The Natura Group is today the largest cosmetics company in Brazil and the fourth largest cosmetics company in the world in this field. Today the company has more than 100 million consumers in different countries around the world. One of the things that allow the company to reach so many customers is logistics.
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    A marca e o consumidor: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-06) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; SILVA, Marcelo Alexandre Correia da.
    In our project we will approach the theme ¨THE BRAND AND THE CONSUMER¨, through the company Natura Cosméticos, we will see how much the company Natura has been developing and improving its products since its foundation, the company Natura has its products developed for the whole family and becoming the 4th largest company in the cosmetics segment, always innovating to serve its customers with quality products.
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    Os quatro '' P'' do Marketing: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-14) MARQUES, Brena Rodrigues; MACEDO, Cesar Augusto; QUIOQUETE, Damaris Gabriele Donizete; SANTOS JÚNIOR, José Arnaldo dos; CANELA, Sirlei Passoni; SILVA, Marcelo Alexandre Correia da
    In our integrated project, we will discuss the four Marketing "P's'' of the Natura company, which we chose for the development of this project, describing the company, from its foundation to the present day, showing its achievements and innovations for meet customers' requirements.