Browsing by Author "SANTOS, Hauan Mubarack ,"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    A MARCA E O CONSUMIDOR:
    (UNIFEOB, 2021-09-01) SANTOS, Hauan Mubarack ,; SEBASTIÃO, Heloisa Barbosa,; SANTOS, Maria Helena B. R. Santos; SILVA, Marcelo Alexandre Correia da,
    In this IP we will talk about Nike, a company that gained its space in the sporting goods market. With a remarkable story, we will show your consolidation as a brand reference, using its marketing strategies to position your products which are references around the world. Nike started off on the right foot in 1962. Originally known as Blue Ribbon Sports, the company's focus was on providing high-quality running shoes. quality, designed for athletes by athletes. Its founder, Philip Knight, believed that high-tech shoes for runners could be made at affordable prices. competitive if they were imported.