Browsing by Author "SANTOS, Aline Ribeiro Gil Ferraz dos"

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    A marca e o consumidor : The COCA-COLA Company
    (Fundação de Ensino Octávio Bastos, 2022-07-07) SANTOS, Aline Ribeiro Gil Ferraz dos; LUCCA, Fabricio Scalon de; DALCIN, Thais Ferreira; SILVA, Marcelo Alexandre Correia da
    In this Project, we will analyze the positioning of The Coca-Cola Company, as well as its spheres in relation to consumption and perceptions by its customers.