Browsing by Author "SANTO, Cleiton Espírito"

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    A marca e o consumidor : Natura Cosméticos S.A
    (Fundação de Ensino Octávio Bastos, 2022-07-06) OLIVEIRA, Adriano da Silva; SANTO, Cleiton Espírito; SILVA, Julierme Lohan Gonçalves; SILVA, Marcelo Alexandre Correia da
    People are influenced by a lot of information on a daily basis, from tradition and advertising to the opinions of the people around them that impact their decisions regarding brands. “There is no basic formula”, everything reflects on what can attract them to consume such a product. For him, each product has a specific attraction and it is impossible to predict how people are affected with accuracy and certainty.