Browsing by Author "Reis, João Ricardo Gomes dos"

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    Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Gusmão, Ana Carolina Lemes; Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Silva, Marcelo A. C. da; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    This work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.
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    Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Elias, Israel de Oliveira; Santos, Lucas José dos; Vaneti, Lucas Scherma; Martins, Mariana Gomes; Cláudio, Marília Gabriela Aparecida; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    The present interdisciplinary project refers to the Uber company and aims to perform a description and analysis of the micro and macro environment in which the company operates, its positioning and strategies used to stay on top of the market in which it operates and to apply in a practical way all knowledge gained in the classroom in this Module. The process of choosing this company was because it is on the rise in the market and has innovated in the way people can move within cities, making it a pioneer in the environment in which it operates. Uber is an electronic technology and services company that operates in the passenger transportation business through an application made available to its users and collaborating drivers.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Luciano, André Luís Nogueira; Poiatti, Caique Fernando; Betti, Mauricio Mapelli; Silva, Raul Tavares da; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    In this module the main focus of the project was to elaborate a marketing diagnosis of Nova Sylcar company, analyzing how the company and its brand is seen by the public. With this project it was possible to analyze the scope of the brand, pointing out its strengths and weaknesses, and thus we analyze its power in relation to competitors. Its mission, vision and values were also detailed and we observed its positioning in digital media (Web), enabling the group to point out the company's positive, negative and improvement points for future brand expansion.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    This Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    Our project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Simplício, Beatriz; Souza, Geiciane Cristina; Santos, Joice Souza; Gouvêa, Letícia da Silva; Santos, Marcela Aparecida dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina Paina
    The present work is about the company Coca Cola. The objectives of the project are to present the company, and to elaborate a Marketing Diagnosis, where we will analyze the visibility of the company within the market, show its strengths and weaknesses, and the strategies it uses to position itself and maintain the sales level. that such has nowadays.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Dearo, Helen Francisca Fontes; Soares, Joyce Pires; Talamoni, Larissa Aparecida; Yamaguchi, Thalles Naoshi Scapim; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    The company chosen by the group to present the interdisciplinary project is Samsung Eletrônica Amazônia LTDA. The decision factor that influenced the process of choosing the company is the steady growth in the world market, the variety in the segments and the range of its products.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Toledo, Alexandrey Eluan Pinheiro; Moreira, Bruna Maria; Silva, Gerlândia Barros; Ribeiro, Isadora Capecci; Mello, Patrícia Castro e; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina Paina
    For the realization of this project we chose the company CACAU SHOW, a food company that has been operating for 30 years, having as its characteristic its rapid growth within the market. We will present a Marketing Diagnosis in this project, showing how CACAU SHOW used this tool for its great growth.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    Companies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Amaral, Eduardo Aguiar; Mariano, Guilherme Ferreira; Destefane, Graziele Sales; Almeida, Leonardo Fortes de; Santos, Letícia Serrano dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    This project has as main objective to make a diagnosis on the Marketing Scenario of the company Burger King, better known by the acronym BK. For this analysis, the project was divided into five parts, each of which had its participation to perform a detailed analysis.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2018-06-30) Silvério, Ana Carolina; Assis, Francielle; Diogo, Guilherme Fernandes; Pallin, Tainá Marceli; Veiga, Tainara Maciel; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina Paina
    There are now many companies that do not give proper value to marketing, or are unaware of how it should be planned and executed. For this reason, this project aims to show us students in the 5th management module that marketing is a valuable and extremely important tool that when used and analyzed correctly ensures the success of your business. In addition, the Integrated project aims to teach us how to make a marketing diagnosis, where analysis will be done that will be paramount to understand how business managers and marketers must act to create smart and effective strategies.
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    TECH NATURE
    (Fundação de Ensino Octávio Bastos, 2018-11-30) Nogueira, Bruno; Godoy, Giovani; Pires, Gustavo; Baldo, Renan; Marcelino, Leonardo; Ribeiro, Anderson Luis; Carvalho, Ana Flavia de; Reis, João Ricardo Gomes dos
    The Tech Nature project is focused on sustainability, the project's objective is to bring an efficient and greener way to manage vegetable gardens and small plantations, having a great impact on the inhabitants of the hinterland who own farms and need use as little water as possible. There are benefits in the preservation of nature (water) and also in health itself, in relation to to food without pesticides with food grown at home.