Browsing by Author "ROSA, Aline Pereira"

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E-Commerce Distribuidora Mantiqueira
(UNIFEOB, 2022-12-14) ROSA, Aline Pereira; PINTO, Igor de Souza Crecitelli; GABRIEL, João Molina; SEVERINO, Vinicius Francisco; SOUZA, Patrick Richard Jonas de
This article aims to present a proposal for intervention in the area of digital marketing at Mantiqueira Distribuidora, located in the city of São João da Boa Vista-SP. The company Mantiqueira Distribuidora is a distributor of hygiene and beauty in Brazil for 17 years in the hygiene and beauty business. Started work serving only the interior region of the state of São Paulo, always with a lot of work, dedication and focus. These great virtues have made it possible today to have a team of Fully trained sellers who have been serving the entire state with excellence. it is about of a medium-sized company in the segment of distribution of hygiene products, in which it was verified through the organizational diagnosis that it is presenting deficiencies in the marketing area. To direct the body of the study, the following guiding question was created: which Strategies in marketing management can promote greater visibility of the company and, therefore, therefore, a greater capture of customers? Therefore, the general objective of this case study was to propose strategies for marketing that can provide greater visibility to the company through the implementation of digital marketing. The methodology of this study is characterized, in terms of purposes, as interventionist, because it intends to create proposals for interventional actions in the company, in order to promote improvements in the marketing process, in terms of nature, as qualification and, in terms of means, as bibliographic research. In this context, it stands out as a result of the study the elaboration of a set of four proposals aimed at creating conditions for the introduction of strategies
Gestão de Pessoas: KR Som, Film & Acessórios
(Centro Universitário da Fundação de Ensino Octávio Bastos, 2021-11-30) ROSA, Aline Pereira; ESTEVAM, Bruna Vitória da Silva; REIS, Débora Hellen dos; MARTINS, Marianne de Lima; DIAS, Juliana Gonçalves; SILVA, Júlia Adauto da; CARIOCA, José Márcio; SILVA, Marcelo Alexandre Correia da; ABREU, Almir; DOVAL, Danilo Morais; MATOS, Ana Carolina Maldonado
The company KR sound, accessories and film, has been going through difficulties, such as lack of qualified manpower, motivation of employees and overload of them, as the company is small and the entrepreneur intends to expand his company, the moment is opportune for him to hire a new employee experienced in the area.
PASSIVOS TRABALHISTAS E SEUS IMPACTOS FINANCEIROS
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2023-06-01) COSTA, . Rodrigo Simão da; ROSA, Aline Pereira
In this integrated project, the development of a management plan for labor liabilities, and the company analyzed was “CarTech”, a fictitious name, to prioritize the security of data and information concerning it. The objective of the work was to develop an analysis of the impact of a possible liability labor more adequately within the legal obligations and norms necessary to better conduct of the company. Regarding the contents of Management of Labor Liabilities, a analysis of possible “problems” that the company could face according to the CLT - Consolidation of Labor Laws, to identify the penalties and charges that she could face. With regard to other contents, being Corporate Finance, Accounting General and Quantitative Methods and Applied Statistics, some calculations were performed, with with the aim of developing the company's financial responsiveness
Plano de negócios empresarial : NATURAL HEALTH
(UNIFEOB, 2022-10-07) ROSA, Aline Pereira; VALLIM, Max Streicher; SIQUEIRA, Marcelo; LUPETI, Antonio Carlos; PRADO, José Marcos; ALEXANDRE, Marcelo
The project in theory is the construction of the business plan, analyzing all the factors that prove the opening of a business. avoiding diseases.
Projeto de Extensão: Administração de Produção Sabor de Família
(Centro Universitário da Fundação de Ensino Octávio Bastos, 2022-10-04) ROSA, Aline Pereira; REIS, Débora Hellen Dos; MARTINS, Marianne De Lima; DIAS, Juliana Gonçalves; ALMEIDA FILHO, Celso Antunes de; COSTA, Rodrigo Simão da; NOGUEIRA, Thiago; VENÂNCIO, Elaina Cristina Paina; BATISTA, Dirceu Fernandes
Data from Euromonitor international show that the healthy food sector grew 33% across the country between 2015 and 2020, with this Brazil is the 7th in the world in the healthy food and beverage market. Furthermore, this industry has reached mark of R$100.2 billion in 2020 and, by 2025, the sector is expected to grow another 27%. Consequently, in order to have a good result, it is necessary to have a logistical planning. For Ballou (2006) “logistics planning seeks to respond to questions that are constant in the field like: what, when and how. These questions develop in three levels that are known as levels: strategic, tactical and operational, in which they differ with each other only by the time horizon of planning, where the strategic is considered long term. term, the tactical has an intermediate time and the operational one is a short-term decision-making process with decisions taken daily. Each level of planning has specific particularities and that must be in tune with the processes.”
Sustentabilidade na Unimed
(FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2019-04-01) ROSA, Aline Pereira; FREITAS, Caio Willian de; CAMARGO, Camila Fernanda; ALVES, Igor Caruzo; SOUZA, Patrick Richard Jonas de
This article aims to present studies on the company Unimed, which will aim to show its sustainable and ethical capacity. the part sustainability focuses on the three pillars of sustainability which are: environmental, social and economic, and in the ethical part, we will show what the company does so that it can be considered a company that works with ethics within its units. They have the mission of promoting the health of people within the cooperative principles, aim at leadership with sustainability and act with values related to security, credibility and responsibility. take care of the use of its brand, for its reputation in the national area and takes questions and contributions to the public authorities, to agencies and between health sectors, developing improvements practices in the search for an increasingly correct, ethical and legal control, considering some points of concern such as the financial impact, new technologies, as well as such as population aging, the rise in the dollar, poor management in the use of the of health, and in addition, it is also concerned with how to maintain sustainability in the health plan, which is an issue to be addressed in this article. It is worth considering that the objective of the health plan is to increase the satisfaction of its customers, taking care of health as a local operator, representing, strengthening, supporting and involving the Unimed system.