Browsing by Author "RIBEIRO, Ana Beatriz Silva"

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Atualização de Valores pelo IGP-M: Natura Cosméticos S.A.
(Fundação de Ensino Octávio Bastos, 2022-09-30) NOGUEIRA, Ana Heloisa M. de Assis; LINHARES, Cláudia Aparecida; SANTOS, Karina Carvalho dos; SILVA, Natalha Fátima Lima; RIBEIRO, Ana Beatriz Silva; FORTES, Antonio Donizeti; DOVAL, Danilo Morais
In this present Integrated Project, we chose the company Natura, because this great company is the leader in the Brazilian market in the cosmetics and personal hygiene products segment, also present in several countries and standing out for its socio-environmental responsibility, which is the reason for choosing company in the elaboration of this Integrated Project.
Brainstorning Empresarial: Doce Lar Enxovais
(Fundação de Ensino Octávio Bastos, 2023-06-30) ZAMPALIN, Isabel Cristina Silva; SILVA, Micaele Daiane da; MOREIRA, Letícia Maria Dutra; RIBEIRO, Ana Beatriz Silva; DOVAL, Danilo Morais; PANCINE, Luiz Fernando
It is with enthusiasm that we present our proposal to create a new venture: a layette store that offers a wide range of products for bed, table, bath and decoration. Our objective is to provide customers with a differentiated experience, based on high quality products, strategic management strategies and entrepreneurial management that values excellence in all aspects of the business.
A MARCA E O CONSUMIDOR: KNN Idiomas Aguaí
(UNIFEOB, 2021-09-01) TOLEDO, Daniel Henrique; C. FILHO, Gilberto Peixoto de; RIBEIRO, Ana Beatriz Silva; OLIVEIRA, Maykon Mendes de; SILVA, Marcelo Alexandre Correia da,
We live in an increasingly technological and increasingly social world, where People look for brands and products that satisfy their needs. each brand if positions according to the target audience, geographic region, social class, among many other features. The main objective of a brand positioning is to make remember in people's minds.
OS QUATRO “P”s DE MARKETING :TELCOM PROVEDOR DE ACESSO LTDA
(UNIFEOB, 2021-11-01) RIBEIRO, Ana Beatriz Silva; C. FILHO, Gilberto Peixoto de; OLIVEIRA, Maykon Mendes De; PAULA, Caio Serra de; PLACHI, Maria de Fátima de Oliveira; SILVA, Marcelo Alexandre Correia da
Nowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.