Browsing by Author "REIS, Diana Cássia dos"

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    GESTÃO DO RISCO NAS PEQUENAS PROPRIEDADES RURAIS
    (UNIFEOB, 2021-11-01) REIS, Diana Cássia dos; SILVA, Elen Cristina de C; BASSO, José Alexandre
    In this Integrated Project, we will analyze how risk management is essential for threats in development, managing risk is a process that requires caution being complex, applying management policies, procedures, practices oriented to realization of opportunity and the management of adverse effects that may give rise to variations in the ultimate goal. We will also show how the risk matrix helps for probability and impact that must be calculated, obtaining the result, thus showing in which decision fits better.
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    A marca e o consumidor: Natura
    (Fundação de Ensino Octávio Bastos, 2022-07-06) REIS, Diana Cássia dos; SILVA, Elen Cristina de C. SILVA, Marcelo Alexandre Correia da.; BASSO, José Alexandre.
    In view of the theme proposed to us in this Integrated Project (IP), our team felt that it would be pertinent to talk about the Natura company. A company that wants consumers to have products not only as cosmetics, but as a factor that leads them to awaken their senses and through them enjoy well-being. This brand is intended to be synonymous with opportunity, development, Brazilianness, quality and innovation. We will outline a little about the relationship between the “Natura” brand and its consumers, how Natura values ​​all people and emphasizes the beauty of the company and the products it offers to its customers. He always works valuing the relationship with the consumer and showing his beliefs, causes and vision for the consumer, committing himself to a better world both from company to consumer and from consumer to company.
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    Os quatro ''P'' do Marketing: Alpargatas S.A. (Havaianas)
    (Fundação de Ensino Octávio Bastos, 2022-07-14) REIS, Diana Cássia dos; SILVA, Elen Cristina de C.; BASSO, José Alexandre; SILVA, Marcelo Alexandre Correia da
    In this integrated project, we will outline a theme related to the Four “P”s of Marketing that is widely disseminated in both national and international companies as well as small and large companies. We will approach in the world of marketing the analysis of scenarios and marketing planning as opportunities and threats that companies can have and also show the differential through the innovation that the company can obtain it.