Browsing by Author "Pereira, Letícia Rodrigues"
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Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Gusmão, Ana Carolina Lemes; Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Silva, Marcelo A. C. da; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.Item Elaboração do Projeto de Melhoria no Processo da Empresa(Fundação de Ensino Octávio Bastos, 2019-06-30) Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Fortes, Antônio Donizeti; Venâncio, Elaina Cristina Paina; Almeida Filho, Celso Antunes de; Carvalho Filho, Gilberto Peixoto de; Nogueira, ThiagoThe purpose of this project is to detect possible points of improvement in the chosen company, and after elaborating a plan and trying to apply it. It is also to get results from what was studied in class and for that we will have the assistance of teachers and subjects taught, these are guided with an end in improving the logistics process.Item Plano de Negócios Empresarial(Fundação de Ensino Octávio Bastos, 2017-06-30) Guimarães, Jessica Aparecida; Borges, Kathleen Maria Franco; Pereira, Letícia Rodrigues; Carvalho, Maria Eduarda da Silva; Sabino, Nathalia; Prado, José M.; Martins, Lucas; Oliveira, Rodrigo Marudi de; Teixeira, Julio Cesar; Petreca, Luis Antonio CarvalhoThe purpose of this project is to verify if there is the feasibility to undertake in the Art Shop of Play, in the municipality of Aguaí - SP. With the objective of creating a company from the construction of a Business Plan, our project has as its main feature the importance of good planning, market research, research, innovation and transparency, to ensure that the opening of this new venture is viable.