Browsing by Author "Pereira, Laura Martins"
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Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Pereira, Laura Martins; Bueno, Leonor Cristina; Silva, Marcelo Alexandre C. daThe main objective will be to obtain information about the market and the context in which the company operates. The market analysis allows to know who is the target audience of the product or service so that the strategies outlined can be focused on that audience. In addition to obtaining information about the product and positioning of the competition. After the analysis step, we started with a marketing mix.Item A comunicação entre as equipes no contexto organizacional(Fundação de Ensino Octávio Bastos, 2020-06-30) Pereira, Laura Martins; Bueno, Leonor Cristina; Borsari, Juliana MarquesEmployees are seen as resources within the organization, carrying skills, production power, responsibility, skills, work motivation, among other duties, but we must take into account that people are people and have personality characteristics, goals and personal stories, and knowing well the characteristics of people as people, it is easier to understand human behavior within the organization.Item Desenvolvimento Econômico e Empresarial(Fundação de Ensino Octávio Bastos, 2020-11-30) Pereira, Laura Martins; Venâncio, Elaina Cristina Paina; Marcondes, Renata Elizabeth de AlencarThis study aims to analyze the performance evaluation process in the food industry based on the economic crisis in Brazil.Item Sistemas de gestão ambiental e seus impactos sociais(Fundação de Ensino Octávio Bastos, 2020-04-30) Pereira, Laura Martins; Venâncio, Elaina Cristina Paina; Borsari, Juliana MarquesIn this content we will notice that the company mentioned stuck far beyond the prevention of pollution. This understanding comes from ideas that consider the existence of company initiatives with zero pollution targets for certain substances in a logic similar to that of zero defects in total quality.