Browsing by Author "Paina, Cristina"
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Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2017-06-30) Costa, Aldrey Cabral da; Teodoro, Gustavo de Oliveira; Costa, Larissa Silva da; Novellino, Mariana; Boaventura, Rafael José; Alexandre, Marcelo; Garritano, Guilherme; Mardonado, Erick J.; Forlin, Carina; Paina, CristinaAnalyze and describe all internal and external environment from which the chosen company (Micro and Macro environment) is inserted in relation to economic environments, their strengths and weaknesses, competitions among other topics that will be addressed in context.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2017-06-30) Alessandra, Bruna; Tiburcio, Kamila Batista; Ragassi, Marina dos S.; Munhoz, Polyana Trevisan; Rosseto, Wladimir José Duval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, CristinaThe objective of this project is to elaborate a marketing diagnosis for Netflix company, thus making a survey of all aspects of the company, sales, inventory, production processes, cost structure, marketing actions, marketing positioning, financial positions.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2017-06-30) Giovaneli, Jéssica Aparecida; Santana, Monike Silva; Santana, Silmara Silva; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick Jacoboski; Forlin, Carina; Paina, CristinaThe present work called interdisciplinary project (IP) aims to make a diagnosis of the chosen company, analyze the scenarios and make a marketing planning, analyze the macro environment, economic environment, demographic.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2017-06-30) Machado, Andriellen Beatriz Vieira; Pereira, Beatriz Camila Alves; Silva Junior, João Carlos da; Carlin, Thiago Garcia; Prado, Walison Frank Dias do; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Paina, CristinaThe respective project intends to present the relevance of marketing structuring and strategic elaboration of its aspects as a tool for the survival of the company in the market, as well as its innovation and restructuring, seeking to accompany the rapid advance of changes brought about by contemporaneity, in addition to positioning the exact way the company emphasizes how strategic and well-executed marketing can ensure the organization's existence.