Browsing by Author "POSSIDONIO, Gleicy Kelly"

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    OS QUATRO “P”s DE MARKETING: HAVAIANAS
    (UNIFEOB, 2021-11-01) POSSIDONIO, Gleicy Kelly; SILVA, Marcelo Alexandre Correia da
    When it comes to marketing, it is essential to understand the importance that your performance represents for the market, whether in identifying customer needs, knowing the characteristics of the target audience, or help the relationship between the organizations and their consumers is increasingly satisfying for both parties. Thus, there are sets of factors that help strategic planning be put into practice and obtain the expected results, such as the basic pillars, known as the 4 Ps.