Browsing by Author "PIRES, Jéssica Fonseca"

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    A marca e o consumidor : COCA-COLA BRASIL
    (Fundação de Ensino Octávio Bastos, 2022-07-06) VICENTE, Camila Beatriz; CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos; OLIVEIRA, Vinicius H. De; SILVA, Marcelo Alexandre Correia da
    The Coca-Cola logo is iconic for being universally recognized. However, you may be surprised to learn that world-famous wave writing and drawing did not always look the way they do today. The chronology below shows the most important changes that have taken place since the first Coca-Cola was served some 130 years ago.
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    Os quatro ''P'' do Marketing: Unilever
    (Fundação de Ensino Octávio Bastos, 2022-07-14) CORREIA, Gabrieli R.; PIRES, Jéssica Fonseca; SANTOS, Joice C. dos Santos; OLIVEIRA, Vinicius H. de; SILVA, Marcelo Alexandre Correia da
    The objective of this work is to put into practice the subjects covered in the course. Putting into practice all the didactics acquired in the academic environment, to carry out analyzes in companies that operate in the market offering their products, through marketing strategies to leverage their sales and customer loyalty. And understand how the studied content was applied in the company's strategies and how it is important to highlight the product in the market in front of competitors.