Browsing by Author "PICOLO, Bruna Anvisi"

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    Bradesco
    (Fundação de Ensino Octávio Bastos, 2020-06-30) SANCHES, Alessandra Moura; LOPES, Aline Pinheiro Simões; PICOLO, Bruna Anvisi; CARDOSO, Giovana Macena; CAMPOS, João Paulo de P.; FORTES, Antonio Donizeti; SANTOS, Mariângela Martimbianco; MONTANHEIRO, Paulo Cesar; PANCINE, Luiz Fernando
    In this integrated project, we were given the opportunity to study the acquisition of Banco Bradesco, which acquired Banco HSBC on July 1, 2016 for the amount of 17.6 billion reais, mainly with a view to consolidating itself as the second largest Brazilian private bank and expanding its portfolio of clients, agencies and active cities. When studying the case, we noticed that the purchase was very positive for Bradesco as it further strengthened its operations in the Brazilian market and especially in the Southeast region where the British bank HSBC was very strong and active. from the acquisition, Bradesco got closer and closer to its main competitor and also the largest Brazilian private bank, Itaú.