Browsing by Author "PAULINO, Rafane Marques"

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    A marca e o consumidor : AREZZO Indústria e Comércio S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-07) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia da
    The company chosen for our Integrated Project was AREZZO. It was founded in 1972 and today has been the largest women's footwear retail brand in Latin America, with a franchise network with more than 356 stores distributed in 180 municipalities and is present in all Brazilian states.
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    Os quatro '' P'' do Marketing: Natura Cosméticos S.A.
    (Fundação de Ensino Octávio Bastos, 2022-07-15) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia da
    The present work aims to understand the evolution of the concept of the four “P”s of Marketing that permeates consumer relations with the current, more conscious, increasingly demanding consumer regarding the quality of the products they consume, and the presentation of possible competitive strategies that companies can use to achieve a favorable positioning in the market, becoming competitive and profitable while maintaining its essence.