Browsing by Author "PAULA, Maria Eduarda de"

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    Elaboração de Diagnóstico de Marketing: Follow Makeup
    (UNIFEOB, 2022-10-07) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; VENÂNCIO, Elaina Cristina Paina; CARVALHO FILHO, Gilberto Peixoto de; BATISTA, Dirceu Fernandes; SILVA, Marcelo Alexandre Correia da; TELLES, Sidney Gitcoff
    This study deals with the elaboration of a marketing diagnosis, that is, the implementation of a marketing plan with the aim of providing marketing materials development of ideas and actions in the market. With that there are possibilities of planning aligned with the actions, and structuring that aims to increase the invoicing and conquering customers for their loyalty, through relationship strategies with the consumer, thus defining the positioning of the brand in the Marketplace. In this way, the elaboration of the marketing diagnosis is a resource that must be always be used, as it helps the company in decision making due to the constant changes in the economic market, as well as about the profile of the persona, the increase in the volume of communication as a result of globalization and competition information.
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    Gestão de Pessoas com Foco no Desenvolvimento Estrutural da Empresa: Mega Um Real
    (UNIFEOB, 2022-10-17) COSTA, Lilian Mara; SOUSA, Maiara Daniele de; SOUSA, Marcele Fernanda de; PAULA, Maria Eduarda de; DOVAL, Danilo Morais; RODRIGUES, Danielle; CARIOCA, José Marcio; ABREU, Almir; CASTILLO, Karina Strobel
    This study is about the implementation of a project of financial management of the company, enhancing the financial results from strategies to attract and retaining talent, along with inserting or improving the career plan and mapping of positions within the organization, determining the competencies necessary for each position, with the objective of optimizing the processes so that the company objectives are achieved. In this way, it is essential to manage and evaluate the performance of all employees involved, detecting indexes that measure the action, behavior and execution of activities. From this, it is possible to identify improvement and decision-making by the company's leaders and managers. The work also aims to present the structure of the personnel department, clearly depicting payroll management, benefits and management of labor liabilities. In view of this, the functions of the department staff contributes to decision making and ensures a legal relationship between employee and employer.