Browsing by Author "PASSOS, Maria Isabela de Souza"

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    A marca e o consumidor : SONY
    (Fundação de Ensino Octávio Bastos, 2022-07-06) CAMPOS, Beatriz Barella; GREGORIO, Marcelo Silva; PASSOS, Maria Isabela de Souza; SILVA, Marcelo Alexandre Correia da
    The brand we chose for the Integrated Project is Sony, a Japanese multinational company, the fifth largest media conglomerate in the world. Founded on May 7, 1946 in Nihonbashi, Tokyo, Japan. In this IP, we will address the analysis of brand positioning and consumer perception, addressing the topics we saw earlier: Brand management and positioning, market positioning, customer loyalty, consumer behavior, consumer expectations, consumer research, and finally the training unit for life, we will build our brand.
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    PLANO DE CARGOS E SALÁRIOS: SEARA ALIMENTOS
    (FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS, 2022-09-01) BUENO, Leonor Cristina; BORSARI, Juliana Marques; CAMPOS, Beatriz Barella; GREGORIO, Marcelo Silva; PASSOS, Maria Isabela de Souza
    In this Integrated Project we chose the company Seara Alimentos as a base. THE choice was regarding its size and relevance in the subject of the study units, where we saw Positions, Salaries, Career Plan, and Administration of Personnel and Labor obligations. We will approach each topic and at the end of the work we will talk about the Content of Education for Life: Managing Your Career, and we'll also put it into practice making a video to provide tips on how a person can succeed in management of your professional career.
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    Os quatro ''P'' do Marketing: Netflix
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PASSOS, Maria Isabela de Souza; CAMPOS, Beatriz Barella; GREGÓRIO, Marcelo Silva; SILVA, Marcelo Alexandre Correa da
    In this integrated project we chose the company Netflix, which was founded in 1997 by Reed Hastings and Marc Randolph. We will talk about scenario analysis and marketing planning, opportunities and threats, the differential through innovation, management of the marketing mix, the four "P"s of marketing, case study and finally the training content for life, where we will talk about biodiversity and make an explanatory video.
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    A tecnologia no setor público
    (Fundação de Ensino Octávio Bastos, 2021-09-01) CAMPOS, Beatriz Barella; PASSOS, Maria Isabela de Souza; MONTANHEIRO, Paulo Cesar; DOVAL, Danilo Morais
    For this Integrated Project, we chose Caixa Econômica Federal to speak on technology in the public sector. Caixa Econômica Federal (CEF) is also known as Caixa. Is public company, has its own assets and administrative autonomy and has its in Brasilia DF. It is a company linked to the Ministry of Economy,