Browsing by Author "Morali, Mariane de Cássia"

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BRAINSTORMING EMPRESARIAL
(Fundação de Ensino Octávio Bastos, 2019-06-01) Morali, Mariane de Cássia; Doval, Danilo Morais
The project was carried out with the objective of expanding the knowledge of the Strategic Administration and Entrepreneurial Management area, based on research conducted with data obtained from the company Natura Cosméticos S.A. Strategic Management classes were very important in understanding how essential it is for effective action. Once the scenario in which the company operates is known, knowing the factors that generate opportunity for its success, as well as the threat to survival in the external environment, as well as recognizing its strengths, competences and internal weaknesses, Managers can define the reason for the existence of the company, where they want to go with the invested resources. Strategic management allows the company to move in a changing environment through decisions and administrative actions that guide the steps towards the desired results, with meaning, determination and learning. Entrepreneurial Management classes contributed to understand the importance of business management that plays an extremely important role in companies, ensuring that processes are properly defined to keep the routine well organized, identify potential threats and opportunities, seek differentials in marketing, set goals, investments and, of course, the much desired leadership.
A comunicação entre as equipes no contexto organizacional
(Fundação de Ensino Octávio Bastos, 2020-06-30) Morali, Mariane de Cássia; Bueno, Leonor Cristina; Borsari, Juliana Marques
This article will present a successful experience of one of the largest national retail chains, Magazine Luiza, which maintains the organizational climate favorable to productivity, valuing and respecting employees, the principles and values of the organization through a strategic communication associated with a culture of valuing human capital. Thus, the proposal was to link theoretical aspects of organizational communication to practice.
ORÇAMENTO EMPRESARIAL
(Fundação de Ensino Octávio Bastos, 2019-06-30) Morali, Mariane de Cássia; Doval, Danilo Morais
Faced with a new context of the globalized market and due to the great mercantile competitiveness, the companies, pressured by the fierce competition and by the reduction of their profitable margins, are obliged to professionalize and further improve the financial and budget management processes of their organizations .
Sistemas de gestão ambiental e seus impactos sociais
(Fundação de Ensino Octávio Bastos, 2020-04-30) Morali, Mariane de Cássia; Venâncio, Elaina Cristina Paina; Borsari, Juliana Marques
With the advancement of technology, society is becoming more aware of the need to adopt an ethical stance in the performance of companies. In this perspective, in the first decades of the 21st century, public environmental management systems were developed and a collection that includes management systems, methodologies to characterize the quality of the environment, identify polluting agents, analyze environmental impacts, license and supervise productive activities, implement control equipment and environmental recovery programs, among others, with a view to subsidizing business management with regard to sustainability and care for the environment.