Browsing by Author "Mascarenhas, Diego"

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Os 4 ''P'' s de Marketing
(Fundação de Ensino Octávio Bastos, 2019-11-30) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia da
The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed
Atualização de Valores pelo IGP-M
(Fundação de Ensino Octávio Bastos, 2020-09-30) Pereira, Daniela Ferreira; Mascarenhas, Diego; Santos, Evelin da Silva; Gonçalves, Gislaine Maria; Souza, Mariana Caroline de; Doval, Danilo Morais; Marcondes, Renata Elizabeth de Alencar
The present work is about the use of the IGP-M index to update the values of net equity and net income disclosed by the company at its closing, in the course of the work financial and accounting concepts are also explained, and about the use of the HP financial calculator 12-C, in addition to the statement of the last 3 balance sheets of the company. The objective of the work is to update the values of net profits and equity for the last three years of the company Camil Alimentos.
Desenvolvimento Econômico e Empresarial
(Fundação de Ensino Octávio Bastos, 2020-11-30) Santos, Evelin da Silva; Mascarenhas, Diego; Souza, Mariana Caroline de; Venâncio, Elaina Cristina Paina; Marcondes, Renata Elizabeth de Alencar
This project aims to explore the concepts covered in the disciplines of Fundamentals of Economics, and Fundamentals of Administration, through the analysis of a real company in the marketing field, using the methods and techniques covered in the aforementioned disciplines. The company chosen for the analysis was Banco Itaú Unibanco, which will be of great focus, its respective actions and movements in its trajectory.
ESTRATÉGIA EM LOGÍSTICA COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV
(Fundação de Ensino Octávio Bastos, 2019-09-30) VENÂNCIO, ELAINA CRISTINA PAINA; MARCONDES, RENATA ELIZABETH DE ALENCAR; Barboza, Halex Albert Oliveira; Mascarenhas, Diego
This project aims to explore the concepts addressed in the disciplines of Value Chain Management and Product Budget, and Strategic Cost Management, by conducting analysis of a real company in logistics, using the methods and techniques addressed in the disciplines. mentioned above. The company chosen for the analysis was AMBER-AMBEV BEVERAGE COMPANY, which has its financial statements published on the BM & FBOVESPA website. This choice was due to the company's coverage throughout the national territory, which requires an efficient Logistics Strategy to obtain good results for the company.
ORÇAMENTO EMPRESARIAL
(Fundação de Ensino Octávio Bastos, 2019-04-01) Barboza, Halex Albert Oliveira; Mascarenhas, Diego; Doval, Danilo Morais
his project aims to explore the concepts addressed in the Budget Management and Strategic Tax Management disciplines, making a business budget and then analyzing the current tax regime of the company, using the methods and techniques addressed in the disciplines. The company chosen for the analysis was AMBEVIA BEVERAGES COMPANY, a company that opted for the Real Profit tax regime, which has its financial statements published on the BM & FBOVESPA website, besides the fact that it is a nationally known company, and is present in a growing market, which moves billions of reais per year.