Browsing by Author "Mardonado, Erick J."

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    DIAGNÓSTICO DE MARKETING DA BOMBRIL
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Custodio, Aline Marie; Costa, Larissa Quintino; Oliveira, Matheus; Santos, Natalia; Cunha, Tatiane; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
    In this module we will be presenting pertinent data to Bombril S / A, a leading company in the Brazilian hygiene and cleaning market for over 69 years. Decision making when choosing the company was how she became an icon when buying the steel sponge (chief product). The team's goal is to delve into the company's marketing issues.
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    Diagnóstico de Marketing da Cacau Show
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Farias, Aline Cunha de; Oliva, Atila Caroline Quirino; Ilheo, Diogo Henrique; Menardi, Gabriel; Bernardini, Maicon Araújo; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
    This project aims to perform a marketing diagnosis at the Company Cacau Show, which we chose due to its rapid growth in the market, and also for the variety and quality of products offered to consumers.
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    DIAGNÓSTICO DE MARKETING DA CLARO TELECOM PARTICIPAÇÕES
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Silva, Ariane da; Hurzi, Débora Cristina; Souza, Jéssica Aline Vitorino de; Fabiano, Patrícia; Silva, Pedro Paulo Felisberto da; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
    We aim in this project to demonstrate the elaboration of a marketing diagnosis of the company "Claro SA", we chose this company because we believe that we would find a lot of information according to the proposal, it is having to reinvent itself in this time of advanced technologies, so it will help us understand the strategy issue.
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    DIAGNÓSTICO DE MARKETING DA COCA-COLA
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Silva Junior, Antonio Pereira da; Benutti Neto, David; Milanez, Débora Ribeiro; Alves, Kaique Ferreira Bordão; Ribeiro, Natália Capecci; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Venancio, Elaina Cristina Paina
    We present at this stage, the realization of a Marketing Diagnosis in the company Coca Cola, in order to analyze, evaluate and understand its operation in that company. We chose Coca Cola because it is a company with over 100 years of experience, history and that throughout its trajectory has had several errors and hits in its marketing strategies, we also have situations where the brand has declined in drastic attitudes (New Coke) and others where its extreme hits marked several generations (Dates commemorative slogans, jingles, advertisements, etc.).
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    DIAGNÓSTICO DE MARKETING DA SANTA CLARA TURISMO
    (Fundação de Ensino Octávio Bastos, 2017-11-30) Santiago, Elyane dos Santos; Santos, Leonardo Fernandes dos; Borges, Matheus Melchiori; Gonçalves, Natalia Ines; Fernandes, Samanta Eduarda; Alexandre, Marcelo; Blotta, Fernanda Farnetane; Mardonado, Erick J.; Garritano, Guilherme Augusto; Paina, Elaina Cristina
    The company chosen for this project was Alderigi Viagens e Turismo LTDA, located in the city of Vargem Grande do Sul, interior of São Paulo. It was founded in 1995 by Roberto Carlos Carvalho Borges and Arnaldo Borges. We opted for this company because there is currently no marketing planning, so we will be able to show the importance of the area for its development and suggest ways for the company to develop.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Ernesto, Carla Daniele de Gouveia; Silva, Renata Cristina da; Zaneratto, Paulo Henrique; Martins, Valeska; Oliveira, Kálita Rodrigues; Silva, Marcelo Alexandre Correa da; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
    In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Silva, Beatriz dos Santos da; Jorge, Larissa Semenzato; Borges, Letícia Parussulo; Esposito, Nadia Vanessa Guido; Ruy, Pedro Sandoval; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Venancio, Elaina Cristina Paina
    Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market. It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Costa, Aldrey Cabral da; Teodoro, Gustavo de Oliveira; Costa, Larissa Silva da; Novellino, Mariana; Boaventura, Rafael José; Alexandre, Marcelo; Garritano, Guilherme; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
    Analyze and describe all internal and external environment from which the chosen company (Micro and Macro environment) is inserted in relation to economic environments, their strengths and weaknesses, competitions among other topics that will be addressed in context.
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    Elaboração de um Diagnóstico de Marketing
    (Fundação de Ensino Octávio Bastos, 2017-06-30) Machado, Andriellen Beatriz Vieira; Pereira, Beatriz Camila Alves; Silva Junior, João Carlos da; Carlin, Thiago Garcia; Prado, Walison Frank Dias do; Alexandre, Marcelo; Garritano, Guilherme Augusto; Mardonado, Erick J.; Forlin, Carina; Paina, Cristina
    The respective project intends to present the relevance of marketing structuring and strategic elaboration of its aspects as a tool for the survival of the company in the market, as well as its innovation and restructuring, seeking to accompany the rapid advance of changes brought about by contemporaneity, in addition to positioning the exact way the company emphasizes how strategic and well-executed marketing can ensure the organization's existence.